Raylene Allen

About

Hi! I'm Raylene, and I love to create. I have always been an independent, competitive individual with a big imagination. From sports, to artistic endeavors, to professional work, I am continuously inspired by outside-of-the-box thinking being used to optimize for results. I truly come alive in the creative field. I can run with an idea and bring it to life in tangible form efficiently, without sacrificing creativity. I've seen first-hand how stressful - but important - it can be for brands to craft compelling identities online. It's no small task - which is why I began working as a freelancer - to help brands stand out and build relationships with their consumers. My goal is to always produce content that feels genuinely authentic. I think social media and content allows brands a unique opportunity to extend their identity among their target audience in a personable way, unlike any other medium in marketing. If you're looking for a creative, hard-working, enthusiastic freelancer to deliver results, please reach out!

Experience

• Social Media & Content Freelancer · Self-employed10-01-2023

  I provide social media marketing services that help brands better connect with their target markets online. Specializing in User Generated Content Creation and general social media strategy. Continuous contract work and one-time project services available. Services: - User Generated Content - Branding and Brand Kit development - Social Media strategy and management - Canva design projects - Content calendar planning

• Operations Manager / Creative Director · Headstrong Fit12-01-2024

  As Manager of Operations at Headstrong Fit, I oversee daily operations to deliver exceptional member experiences and foster a vibrant, inclusive community. This promotion from Marketing Manager has given me a greater degree of creative freedom, and the ability to control the moving parts that play a role in experience marketing. It's built up my confidence in an independent role and thoroughly polished my communication skills. Operations: - Streamline communication and project delegation across teams to boost operational efficiency - Recruit, train, and manage front desk staff - Direct all components related to member experience and communications - Oversee supply management and equipment repair - Manage tenant office relationships for those renting in the building Marketing/Creative: - Ideate and execute engaging marketing campaigns to boost brand exposure, increase lead generation, and convert to sales - Play direct role in physical design and organization of facility to improve member experience - Craft paid and organic ad campaigns to promote special offers or internal member participation in challenges, member exclusives, and more - Graphic design for brick and mortar print media advertising - Collaborate with social media team during marketing campaign launches

• DTC Marketing Manager · Krobar Craft Distillery08-01-2024 – 12-01-2024

  Direct to Consumer Marketing Manager. Oversee all club member integrations, events, and communication channels at distillery. Create a memorable, enticing experience for members and general guests both in-person and on social media. Responsibilities: - Launch and manage marketing campaigns across platforms - Craft email marketing campaigns and manage member email communication - Fulfill online orders and orchestrate club member quarterly shipments - Plan, script, capture, and post social media content - Track KPIs for sales, social media, club memberships, and campaign metrics.

• Marketing Coordinator · Headstrong Fit12-01-2022 – 12-01-2024

  Head creative marketing efforts to build out Headstrong brand and increase connection within local community. This role required me to dive head-first into a leadership position in creative directing. I learned decisiveness, the value of collaboration, and how to trust my creative instinct. - Create, manage, and execute email marketing campaigns - Manage multimedia projects for merchandise, events, branding, and ad campaigns - Develop marketing plans to increase lead generation and customer retention - Assist in social media marketing campaigns, content creation, and strategyHead creative marketing efforts to build out Headstrong brand and increase connection within local community. - Create, manage, and execute email marketing campaigns - Manage multimedia projects for merchandise, events, branding, and ad campaigns - Develop marketing plans to increase lead generation and customer retention - Assist in social media marketing campaigns, content creation, and strategy

• Ranch Hand · Circle 7 Ranch08-01-2022 – 03-01-2023

  Worked as a ranch hand during college on a small-scale local ranch of about 100 head of cattle. Gain life-long skills related to hard work, grit, and how to make decisions in stressful situations. This was an invaluable experience that although unrelated to social media and marketing, shaped my work ethic and brought out some of my strongest qualities.

• Student Brand Ambassador · Guayakí Yerba Mate09-01-2019 – 01-01-2023

  Organically market Guayaki product via social media, photography, and social experiences. Represent Guayaki brand accurately, effectively and creatively. Generate ideas to market Guayaki's product to new audiences and promote brand values.

• Operations Manager | Creative Director · Headstrong Fit12-01-2024

  As Manager of Operations at Headstrong Fit, I oversee daily operations to deliver exceptional member experiences and foster a vibrant, inclusive community. Operations: - Streamline communication and project delegation across teams to boost operational efficiency - Recruit, train, and manage front desk staff - Direct all components related to member experience and communications - Oversee supply management and equipment repair - Manage tenant office relationships for those renting in the building Marketing/Creative: - Ideate and execute engaging marketing campaigns to boost brand exposure, increase lead generation, and convert to sales - Play direct role in physical design and organization of facility to improve member experience - Craft paid and organic ad campaigns to promote special offers or internal member participation in challenges, member exclusives, and more - Graphic design for brick and mortar print media advertising - Collaborate with social media team during marketing campaign launches

Education

• California Polytechnic State University-San Luis ObispoBachelor of Science in Business Administration, Marketing/Marketing Management
• Soquel High SchoolHigh School Diploma, High School/Secondary Diplomas and Certificates

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