Rebecca Nguyen

About

7+ years of experience working at SaaS startups as a marketer and visual designer. With my unique skill set combination of marketing and design, I've helped startups pinpoint their product messaging/positioning while scaling their visual identity by designing marketing assets to achieve their marketing goals. I'm a clear communicator and work quickly to meet the demands of the startup life.

Experience

• Founder · Dep Space04-01-2024

  I provide marketing and design services for early stage B2B SaaS startups.

• Fractional Marketer and Designer · Barley04-01-2023 – 03-01-2024

  - Launched 2 products that resulted in 11% increase in demos booked for Total Rewards and Global Benchmarking Data - Designed multiple marketing assets including: website, one-pagers, sales decks, e-books, paid ad images, blog images, and more - Launched a bi-weekly compensation newsletter with an average open rate of 31% - Executed 10+ marketing campaigns including paid ads, long form content, webinars, and events to increase pipeline by 12%

• Senior Marketing Manager · Deel01-01-2022 – 02-01-2023

  - Built the customer education and lifecycle marketing strategy such as product guides, video demos, webinars, help center articles, educational emails, in-app notifications and decks - Worked cross-functionally with customer success, creative, product, sales and enablement to develop campaigns and programs

• Marketing Manager · Poka09-01-2020 – 11-01-2021

  - Lead and developed our first virtual user conference which featured 11 live webinars highlighting customer success stories and product roadmap updates resulting in exceeding attendance goal by 15%, a 9.7/10 attendee satisfaction rate, and 14% growth in sales pipeline for customer accounts.

• Content Marketing Manager · Nightwatch04-01-2018 – 08-01-2020

  - Managed a team of freelance writers and guest posters to grow the blog content library by 25% from 2019 to 2020 which improved our organic site traffic by 11% in a year.

Education

• University of WaterlooHonours Bachelor of Arts, Arts and Business

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