Reena Shah

About

Former consultant turned paid media enthusiastic and account manager with a demonstrated history of working across multiple industries such as E-commerce and technology. Skilled in Data Analytics, Google Ads, Google Analytics, and Facebook Ads. I take great pride in my commitment to progress and discipline to growing in all areas of my life. Outside of my career, I guide young professionals who want to find more purpose & live a life of significance.

Experience

• Paid Media Manager · Keypath Education2022-09-01 –
• SEM & Paid Social Junior Manager · DELVE2022-03-01 – 2022-08-01
• Paid Media & Account Manager · RentPath2020-03-01 – 2022-02-01

  • Leverage analysis through Google Analytics reporting based on several factors to improve metrics by 6-10% • Develop external reports for Google Analytics, Google Ads, and Facebook to accurately represent the key marketing metrics, such as cost-per-lead, cost-per-click, and conversion rates • Responsible for over $550,0000 in annual client investment in Google Ads, Facebook and Geofencing campaigns consistently earning an ROI of between 15x and 17x for different marketing efforts • Deliver quality insights to clients to assist them in their growth of understanding digital marketing best practices by explaining different KPIs and how optimizations have and will affect them

• Senior Strategic Technology Procurement Analyst · Macy's2019-01-01 – 2020-02-01
• Strategic Sourcing Analyst · Newell Brands2017-10-01 – 2019-01-01

  • Served as the primary resource on 15 New Product Development projects for expanding products to new global regions thus totaling in $30M in iRev; led the compilation of cost models, negotiated logistics with suppliers and PO placement through SAP • Compiled cost models to present existing expenses and funds to invest in product development, maintaining relationships and coordinating logistics with suppliers to further expand company manufacturing and client bases

• Management Consulting Analyst · Accenture2016-11-01 – 2017-10-01

  •Assisted national Healthcare insurance company, Anthem, in implementing a front-office redesign across 14 states to improve provider experience and increase employee retention rate by 15% nationwide •Enabled coordination among consultants and clients through modules and strategic support initiatives which led to on-time launch of project platforms • Piloted the creation of “Skills to Success” platform to enable minorities and women to gain resources for career readiness leading to an after-school learning activities for inner-city students and improved job placement rates by 30% • Created and managed user stories and acceptance criteria in Excel and JIRA • Successfully and seamlessly loads all assigned projects to production and monitors production support • Worked with the Project Manager to ensure assigned milestones are met and delivered on time • Organized and executed meetings with business executives as well as development team to gather new and capture changing requirements

• T&M Capstone Project Consultant · Georgia Tech Research Institute2015-08-01 – 2016-05-01

  • Member of interdisciplinary team of five students who will research and assess the validity of digital currency to assist Ethiopian women entrepreneurs through microfinancing small businesses • Traveling to Ethiopia to examine current financial infrastructure, interview partnering relief organizations, and to collect data from women’s resource centers and universities to deliver an extensive written evaluation to the Gates Foundation

• Georgia Tech Student Ambassador · Georgia Institute of Technology2015-02-01 – 2016-05-01

  • Represent 21,000 members of the student body by serving as the official host of the Georgia Tech Alumni Association • Welcome members of the Georgia Tech community to Institute events and give personalized tours to distinguished guests

• Scheller College of Business Student Ambassador · Georgia Institute of Technology2012-12-01 – 2016-05-01

  Liaison between undergraduate students and Faculty, lead tours of the Business school to prospective students, host alumni and student events.

• Project Manager- Spring Awards Ceremony · Georgia Institute of Technology2013-05-01 – 2014-05-01

  Develop and work with committee to plan annual awards ceremony which invites the most well deserving students and professors from the Scheller College of Business. Revamping the entire application process, generating schedules to configure with budgets and logistics for event venue, and hiring event entertainment.

Education

• Georgia Institute of TechnologyBachelor's Degree, Operations and Supply Chain Management
• Denning Technology & Management ProgramMinor, Engineering and Business
• General Assembly
• Udemy AcademyDigital Marketing/SEO

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