Regina Rechenberger

About

As a creative and results-driven Marketing and Communications Coordinator, I thrive on blending strategy with storytelling to create authentic connections between brands and their audiences. At Guardian Revival, I manage multiple social media accounts with unique brand voices, curate event marketing campaigns, and craft both static and video content with a strong focus on engagement and trend-driven tactics. My ability to use tools like Canva, Photoshop, and Adobe Premiere allows me to bring visually appealing and relatable, shareable content to life. In my role at Whitby School, I led the charge on SEO-optimized content, boosting Instagram engagement by 74%, and ensured the website was both user-friendly and aesthetically aligned with the school’s brand. I'm dedicated to continuously learning, taking content risks, and connecting with audiences in a meaningful way.

Experience

• Social Media Marketing Coordinator · Guardian Revival10-01-2024

  - Manage social media content for Guardian Revival's various programs, across six different accounts - Oversee and coordinate content calendar for event marketing campaigns - Utilize Canva and Photoshop to design static social media content - Create and edit short-form video content using Canva, Capcut, and Adobe Premiere - Develop trending content to increase engagement - Engage with followers through social media - Attend events to capture content

• Content Marketing Coordinator · Whitby School (Greenwich CT)02-01-2024 – 10-01-2024

  - Oversee social media accounts by curating compelling content and cultivating positive engagement with target audiences - Spearhead the development of marketing campaigns to increase brand awareness, resulting in a 74% increase in Instagram follower engagement - Develop compelling, SEO-optimized blog posts, copy for social media, email communications, and event marketing materials - Oversee the administration of the school website to maintain an aesthetically pleasing design and user-friendly navigation interface

Education

• Manhattanville UniversityMaster of Science - MS, Childhood & Special Education
• SUNY OneontaBachelor of Science (B.S.), Communication and Media Studies
• Florence University of the ArtsPublic Relations, Advertising, and Applied Communication

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