Reid Morton

About

With a Bachelor's Degree from The University of Alabama, I have developed a robust career in digital marketing and operations management. Currently, I serve as the Manager of Digital Marketing at Purchasing Power, where I manage strategies to enhance brand presence and drive customer engagement. Previously, I was the Manager of Performance Marketing at OVME Aesthetics, focusing on optimizing customer acquisition and retention. My experience at Google as a Marketing Operations Manager involved directing email campaigns and implementing CRM and marketing automation. At SAP, I held roles as both a Marketing Operations and Digital Marketing Manager and a Sales and Marketing Operations Analyst, where I led strategic digital projects and analyzed operations to improve efficiency. My career is marked by a strong ability to coordinate across teams and manage significant marketing budgets to achieve impactful results.

Experience

• Manager, Digital Marketing · Purchasing Power04-01-2024

  Managed digital marketing strategies and campaigns to enhance brand presence and drive customer engagement.

• Manager, Performance Marketing · OVME Aesthetics07-01-2023 – 03-01-2024

  Led performance marketing initiatives to optimize customer acquisition and retention strategies.

• Marketing Operations Manager · Google12-01-2021 – 01-01-2023

  Directed, managed, and governed email campaigns across six platforms taking ownership of Google Academy email campaigns. Planned, managed, and contributed to the implementation of CRM and Marketing Automation. Coordinated with multiple teams on the impacts of future campaigns, including size, estimated impact, and launch timing.

• Marketing Operations and Digital Marketing Manager · SAP12-01-2019 – 12-01-2021

  Led strategic digital projects and consulted on digital strategies to maximize effectiveness and efficiency. Directed, managed, and governed digital channels by monitoring performance across the entire digital campaign. Planned, managed, and procured for a multi-million dollar digital marketing budget. Coordinated with Product, Operations, and Customer Success on the impacts of future campaigns, including size, estimated impact, and launch timing.

• Sales and Marketing Operations Analyst · SAP08-01-2018 – 12-01-2019

  Analyzed sales and marketing operations to improve efficiency and effectiveness.

Education

• The University of AlabamaBachelors Degree

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