Richard Tiland

About

Award-Winning Digital Marketing Content Director and CEO/Content Producer with 15+ years of experience developing creative copy, brand messaging, and marketing/video solutions for high-growth SaaS startups, SMB/MSB organizations, and Fortune 500 brands. Leads digital content strategy, distribution, and performance optimization across channels (email, PPC, SEO/SEM, websites, social, and video), driving ARR growth and brand visibility through data-informed execution and team leadership.

Experience

• Chief Executive Officer | Content Producer · New Evolution Video2006

  Steer creative direction, messaging, and execution to ensure the production of digital content is consistent with client goals, brand, style, and tone. Oversee project planning and execution for a variety of assets from product launch to email marketing, PPC campaigns, search engine optimization (SEO), search engine marketing (SEM), infographics, blog posts, podcasts, videos, case studies, social media content, and commercials. Manage content schedule to ensure a consistent flow of releases across channels. Optimize content to improve organic traffic and search rankings. Leverage data to analyze campaign performance and make project recommendations. Key Achievements ▪ First to market in the online corporate video industry (2006); built and scaled creative agency from the ground up, yielding profits of $2.65M+; established framework that increased brand visibility by >200%+: Be simple, memorable, and concise. ▪ Successfully vetted, hired, and trained a team of three directors, two producers, three editors, two visual effects editors, three writers, and a graphic designer, achieving 90% employee retention for the past eight years. ▪ Delivered a million-dollar film for 50% of the projected budget, generating over 140K views in 30 days; built relationships with global, multi-million-dollar brands, becoming a preferred vendor for brands like ESPN/Disney. ▪ Established sales record of 50% repeat business with a 15% referral base; consistently achieved top rankings across online mediums and channels, including YouTube, Instagram, TikTok, Facebook, and LinkedIn. ▪ Increased ARR by 23% for Solar Gard using a creative video marketing campaign; grew Amazon’s page revenue for BRL Sciences by 33% year-over-year (YOY). ▪ Developed social video promotional for Zotac, boosting sales by 12%; created content for NuVasive’s Innovation Event, which helped champion the brand prior to $3B acquisition.

• Creative Director | Content Marketing Manager · dk3studios2018

  Collaborate with subject matter experts and creatives in a studio environment to gather insights and technical information to ensure accurate and compelling content creation and distribution. Cultivate relationships with influencers, partners, and media to enhance brand credibility and expand content reach. Create studio sets/lighting and provide direction, including go-to-marketing strategy. Key Achievements ▪ Produced a 38% increase in revenue year-over-year following the acquisition of dk3studios in 2018. ▪ Cut costs for Lytics, a retail e-commerce company, by an estimated 32%, leveraging data-driven marketing techniques. ▪ Consistently produced Google/Clutch ratings of 4.7/5.0 as a result of nurturing strong customer relationships; increased daily rate for staff as a pay-for-performance initiative, rewarding those who exceeded performance metrics. ▪ Developed content for Spy+, helping reach new sales records for a product sold out in <24 hours, with sales exceeding $1M. ▪ Credited for positioning Consumer Fusion to close over $132k in sales at an industry convention. ▪ Enabled The Casper Company to land a $250K deal with a Sycuan Casino leveraging modern content marketing strategies.

Education

• University of Phoenix (Remote)Bachelor of Science, IT – Web Development
• Edmonds Community College (Lynwood, WA)Associate of Arts, Film & Photography

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