Thomas Johnson

About

With extensive experience in marketing, product innovation, and content creation, I have successfully driven over $500k in sales through organic content and social media strategies. My work has been recognized by top brands, athletes, and celebrities, and I have a proven track record in business development, brand marketing, and product management. My career spans industries including real estate, technology, and retail, where I've led initiatives that enhance customer engagement and drive business growth. Currently expanding as Project Coordinator & Marketing at Some Place Else (2025–present) and continuing leadership roles across Tiny Heirloom and Jay Media.

Experience

• Company Owner & Creative Director · Jay PNW Media03-01-2018 –

  Owner & Creative Director with expertise in videography, photography, and marketing, driving over $500k in sales for vendors, manufacturers, and partners through organic content and social media strategies. Partnered with top brands, athletes, and celebrities, creating high-quality content for prestigious real estate events. Recognized by a leading tiny home builder, who reached out and offered me a position after discovering my work, demonstrating the widespread impact of my content and ability to drive brand visibility.

• Owner/CEO · Jay Media LLC02-01-2018 –

  Owner/CEO driving growth through marketing, videography, and content creation; built relationships leading to partnerships and revenue generation.

• Project Coordinator & Marketing · Some Place Else03-01-2025 –

  Managed fulfillment projects through Monday.com and assisted in implementing digital tools like QR codes and inventory tracking. Supported team onboarding with new systems, creating social media content to boost brand presence. Led warehouse reorganization, improving product data accuracy and inventory counts, helping modernize operations.

• VP of Marketing & Product Innovation · Tiny Heirloom10-01-2022 – 01-01-2024

  Oversaw operations, marketing, and product development, driving growth through innovation and strategic partnerships. Led digital marketing aligned with business goals and built vendor relationships to cut costs and boost quality.

• Executive Brand Director · Tiny Heirloom01-01-2022 – 10-01-2022

  Led the design and execution of marketing strategies aligned with business objectives, managing end-to-end promotional projects, including paid advertising and digital marketing, while contributing to strategic planning through innovative brand marketing.

• Production Manager · Tiny Heirloom07-01-2020 – 01-01-2022

  Led social media and content strategy to drive engagement, brand visibility, and lead generation. Managed nationwide photo/video shoots and created high-impact campaigns. Collaborated with sales to align content with revenue goals and boost lead quality.

• Sales Manager · Syncta01-01-2020 – 07-01-2020

  Achieved top 3 sales performance, with a 40% close rate and strong client relationship-building skills.

• Product Sales Expert · Nike WHQ Store10-01-2012 – 11-01-2018

  Led Soccer Footwear merchandising with strong product expertise; analyzed data to optimize offerings and sales; trusted by leadership to drive launches, events, and testing.

• Sales · Best Buy07-01-2012 – 07-01-2014

  Sales professional with responsibility for inventory, visual merchandising, and store operations; developed a district-wide sales binder strategy that boosted sales and improved onboarding.

• Home Theater Manager · Best Buy10-01-2009 – 07-01-2014

  Skilled in driving sales, optimizing inventory, visual merchandising, and staff training.

• Sales · Rue2102-01-2008 – 07-01-2012

  Leveraged creativity to drive sales and manage inventory; designed training materials and supported new store activations.

• Gaming Supervisor · Circuit City07-01-2006 – 03-01-2008

  Managed gaming department operations, staff training, and sales.

• Sales · Nike10-01-2012 – 11-01-2018

  Analyzed sales, returns, and customer feedback to improve product offerings. Managed product testing and data collection to inform decisions. Played a key role in major product launches, events, and raffles, gaining leadership trust. Led the Footwear Soccer department, providing expert product knowledge and consumer insights to peers and management.

Education

• DeVry UniversityGame Simulation and Programming

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