Rishabh Dev

About

I help brands achieve scalable growth through full-funnel growth marketing strategies and leadership. As the founder of Mapplinks since 2014, I’ve built a growth consultancy that works with leading 7- and 8-figure brands. I also serve as a Fractional CMO / Fractional Head of Growth, providing strategic growth consulting to select clients. With a decade of experience in growth marketing, I’ve led Mapplinks to support 60+ startups and established businesses, focusing on maximising their growth potential through our proprietary growth framework. Author of “101 Ways to Grow Your Startup” (2019) and “Mastering Growth Marketing” (2023), I share practical insights and proven tactics drawn from real-world growth marketing experience. I speak at global conferences on e-commerce growth, digital marketing, and online business, with over 40 keynotes delivered worldwide. Follow me on LinkedIn for insights on D2C growth, e-commerce strategy, and advanced growth marketing techniques. If you’re an e-commerce brand generating six figures in annual revenue and aiming to scale to 7 or 8 figures and beyond, let’s discuss how we can work together. You can book a discovery call with me at cal.com/rishdev/discovery.

Experience

• Founder · Vietbrew Coffee2025-04-01 –

  Vietbrew brings speciality-grade Vietnamese coffee direct from farms in Vietnam. Experience authentic Vietnamese Coffee, now in India.

• Partner & Director · Mapplinks - Growth Marketing Company2022-03-01 – 2025-03-01
• Managing Director · Mapplinks - Growth Marketing Company2014-03-01 – 2022-03-01

  Partnered with 60+ startups & brands on full-funnel growth marketing and consulting. • Founded Mapplinks in 2014 • Managed a diverse portfolio of 60+ clients on growth marketing • Led a team of digital marketing and growth professionals • Developed full-funnel marketing strategies tailored to each client's goals • Successfully drove revenue growth for clients adding $65m+ in tracked client revenue • Consulted clients as a Fractional CMO for various industries

• Growth Advisory - Web & Mobile CRO · Mob2024-11-01 – 2025-02-01

  • Growth Advisory for Web & Mobile CRO, optimising conversion rates for both platforms • Growth Marketing Experimentation strategies to improve conversion rates • Collaborate with cross-functional teams to analyze data and identify opportunities for growth • Leading conversion rate optimization for Mob’s web and mobile platforms, implementing strategies to drive higher user engagement and premium conversions. • Developing and executing growth-focused experimentation frameworks to test and optimize user journeys, reduce friction, and improve overall conversion rates. • Collaborating with product, design, and development teams to integrate data-driven CRO practices and implement impactful changes swiftly and effectively.

• Growth Advisory - Retention Marketing / CRM Strategy · Mob2024-07-01 – 2025-02-01

  Growth advisor and consultant for Mob • Develop a culture of growth experimentation • Led lifecycle marketing strategies and retention marketing (CRM) • Create and execute a CRM strategy to boost customer activation, conversion, and retention • Develop segmentation strategy to target customer segments with personalised communication • Implement lifecycle email flows to guide customers through each stage of their journey • Design A/B tests in Klaviyo to improve campaign performance metrics • Run retention-focused growth experiments to increase engagement and customer lifetime value • Provide data-driven insights and reporting to guide Mob’s retention and CRM decisions • Foster a culture of experimentation within Mob’s marketing and CRM teams

• Fractional CMO - Full Funnel Growth Marketing · Decode Age2024-06-01 – 2024-11-01

  Driving growth and scale as Fractional CMO of Decode Age • Develop a growth strategy that align with the company's north star • Lead full funnel growth, including performance, CRO, retention • Building a data-driven culture and marketing processes across the channels • Collaborate with cross-functional growth, marketing and tech teams • Manage marketing budgets to maximize ROI with P&L management • Manage both agencies and internal teams working across channels Decode Age is pioneering longevity research in India. Our mission is to increase human healthspan by slowing down the aging process using state-of-the-art scientific advancements.

• CEO and Co-Founder · Edupops2022-06-01 – 2023-07-01

  Founded Edupops, a video-based micro-learning platform • Co-founder and CEO of Edupops • Led the strategic vision and overall management of the startup • Oversaw product development, content development, and growth • Managed a team of professionals, fostering a collaborative work culture • Developed and executed business strategies to drive user acquisition and engagement • Raised pre-seed from Antler VC through the Accelerator program • Built partnerships for the startup, including investors and mentors • Ranked Product of the Day on ProductHunt • 10,000+ learners within a month

• Growth Hacking Trainer · Airtribe2022-12-01 – 2023-05-01

  Taught Airtribe's first Growth Hacking Cohort for Entrepreneurs and Marketers • Ran and managed the first growth hacking cohort (Cohort Alpha) with Airtribe • Developed and delivered a comprehensive growth hacking curriculum • Provided mentorship and coaching to cohort participants • Collaborated with the Airtribe team for successful cohort execution • Tracked performance and progress of participants • Successfully trained 20+ learners on growth hacking

• Fractional CMO & Head of Ecommerce · America & Beyond LLC2019-11-01 – 2022-12-01

  Built the D2C ecommerce business for A&B from scratch and scaled it to 8 figures in under 3 years • Launched the D2C business from scratch in 2019 • Responsible for scaling and growth, and KPIs to drive ROAS, ROM, and ROI • Developed full-funnel growth strategy including performance, CRO, retention • Management and execution across various marketing channels • Advice and consultation on marketing, website optimization, CRO, and growth • Prioritizing customer acquisition and retention for increased turnover • Developing and implementing marketing and business plans, campaigns, and evaluations • Lead a team of 10+ marketers • Hit 8 figures USD by the third year in business • Brainstorming creative growth strategies for all marketing channels • Initiating and developing omnichannel strategies

• Entrepreneur in Residence · Antler2022-06-01 – 2022-11-01

  Founded Edupops, a short-video based learning app • Entrepreneur at Antler Accelerator in VN2 (in-person) cohort, Ho Chi Minh City, Vietnam • Immersed in a dynamic startup environment with mentors and industry experts • Validated and refined business ideas with startup leaders and mentors • Developed skills in business growth, networking, and collaboration • Raised the pre-seed round from Antler at the end of the cohort

Education

• St.Columba's School, New Delhi

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