Rob Ryan

About

With a background in digital marketing and branding, I have a proven track record of success in creating engaging content and driving brand engagement. As the CEO and Founder of Rob Ryan Digital, I have led the company to work with renowned brands and charities, producing successful events and securing promotions with influencers. My experience as a Content Producer and Host at What's Trending allowed me to engage with a large audience and drive specific calls to action. Additionally, my role as a Talent Producer at PHAMExpo involved revamping the talent lineup and securing social media promotion from influencers. I have also served as a Director of Marketing at Onkore, Inc., overseeing brand development and media relationships. My ability to coordinate influencer brand deals and significantly grow social media followings was demonstrated during my tenure as a Social Media and Marketing Manager at Studio City Orthodontist.

Experience

• CEO · Rob Ryan Digital inc02-01-2018

  CEO and Founder of Rob Ryan Digital, a digital marketing and branding firm offering services on Influencer partnerships, social media strategy, brand activations, speaking engagements and more. We help produce events like Phame Expo, Mashup LA, BlushCon, Affiliate Summit, Babes In Toyland Charity, and work with brands like BH Cosmetics, Beauty Bay, Profusion Cosmetics, Better Skin Co., Nyx Cosmetics, SiWear, Love AnyBody Brand, ColourPop, Urban Decay, Benefit Cosmetics, Spur, Supine Beauty, Tacotopia, World Of Fruit. Charities we work with include Last Chance For Animals Gala, Babes In Toyland Charity, Team Up For Tourettes, amfAR x Kiehl's Aids Life Cycle. Events we work with / help produce include Debbie Durkin Gifting Lounge, DPA Gifting Lounge, Maxim Experiences, Karma International, Beautycon. Creators in our network range from 20k to 30M followers in all verticals, demos and locations. We secure paid and discounted promotions as well as help product seed for those who don't have the biggest budgets.

• Content Producer and Host · What's Trending05-01-2017

  Joined the team as a freelance content producer and host. Created engaging comedic videos as well as vlogs to an audience of 1.2 million millennials and Gen Z users on the #1 social app, Musical.ly/Live.ly. Coordinated special event coverage, booked celebrities and social media stars as guests, hosted a weekly show in real time on a live feed, engaging with the feedback of the audience to drive and shift engagement, and drove livestream viewers to specific calls of actions (i.e. visit a site, comment on post, etc.).

• Talent Producer · PHAMExpo03-01-2018 – 06-01-2018

  Contracted to help produce and revamp the talent line-up and talent process for the PHAME Expo 2018 in Los Angeles. Developed a new method of outreach and booked 300+ talents and secured social media promotion from influencers for PHAME. Talents that attended and promoted PHAME included Liane V, Uldouz, Kristen Hancher, Danielle Cohn, Sebastian Topete, Laura Sanchez, Janina, Jenna Frumes, Carrington Durham.

• Director of Marketing · Onkore, Inc.10-01-2016 – 02-01-2018

  Overseen the development of the brand's reputation and presence within the niche community and at-large. Developed strategies to increase downloads, generate new and consistent engagement, formed KPIs, and oversaw relationships with the media and influencers. Additionally, oversaw all the social media platforms, their content, traffic and impact in the new era of technology.

• Social Media and Marketing Manager · Studio City Orthodontist05-01-2015 – 08-01-2016

  Handled the social media and marketing and eventually the practice's operations. Coordinated influencer brand deals to no cost of the practice that boosted and promoted the office to over 50 million people via creators like Logan Paul, Lilly Singh, Zane Hijazi, The Gabbie Show, JC Caylen and countless more. The Instagram page increased from 600 followers to 10.2k in just a matter of months, by natural and unpurchased means. The office has built a fan base from its celebrity clientele who promote the owner and the manager on a consistent basis. The Dr. and office was filmed for countless TV shows, partnered with Buzzfeed Video, has been featured in countless vlogs and has earned a large enough client base to start internal referrals.

Education

• Los Angeles Valley College
• Connecticut College
• CHAMPS Charter

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