Robb Pollard

About

For over two decades, I've honed my skills in digital marketing, driving customer engagement and fostering new business development, consistently elevating brand presence and market position for Fortune 500 companies. Currently, I’m the Head Social Media Manager and Video Editor at Robbp Media, a digital media agency that I founded in order to lead initiatives alongside of business owners, entrepreneurs, and e-commerce experts, facilitating the elevation of their digital presence, driving sales, and maximizing revenue. Remarkably, we've secured > $4M in additional ad sales for our clients, while also amassing 2M+ followers for over 100 clients with our strategies. Our clients frequently grapple with the frustration of underperforming social media campaigns despite quality content, as they lack the time and expertise to leverage social media tools effectively. They are looking for a streamlined solution encompassing strategy, content creation, and execution to alleviate the challenges of coordinating various specialists. At Robbp Media, we offer a suite of select services including: - Social Media Management - Social Media Strategy - Influencer Management - Video Editing - Meta/Facebook Ads & PPC At our core, we are dedicated to catalyzing positive transformations for businesses. Whether you're looking to engage the influencer pool for your new product launch or develop a robust content marketing strategy, we're here to propel you towards your goals. With our expertise and commitment to excellence, we foster sustainable business growth and drive meaningful outcomes for our clients. Throughout my career, I've overseen all aspects of social media management and video editing, ensuring optimal online presence and deep brand engagement, while collaborating with diverse clientele, from startups to leading global corporations, to drive revenue growth. Beyond work, I'm passionate about sports and enjoy competing in Ironman and Ultra Marathons, all while cherishing my role as a dedicated father. My journey into digital marketing stemmed from a desire to break free from routine and explore the future, leading me to specialize in social media and e-commerce strategies. Core Competencies: Social Media Management, Digital Marketing, Competitor Benchmarking, Video Editing, Influencer Management, PPC Campaigns

Experience

• Social Media Manager · Robbp Media01-01-2012

  As a Social Media Manager at Robbp Media, I fostered a journey to unprecedented success by partnering with business owners, entrepreneurs, and e-commerce experts to elevate their digital presence, increase followers, drive sales, and maximize revenue. I oversaw all aspects of my client’s social media management and video editing to ensure optimal online presence and deep engagement with their brands and their customers. I developed and implemented innovative marketing strategies in collaboration with small business owners, startups, and leading global corporations with 100-500k followers across socials to drive revenue growth. My responsibilities included social media management, strategy, influencer management, video editing, and managing Meta/Facebook Ads & PPC. I measured and reported the performance of all digital marketing efforts, identifying trends and insights to optimize spending and enhance performance continually. Additionally, I planned, executed, and measured experiments and conversion tests to refine our approach and achieve greater results. I also led website redesign projects, boosting traffic by 113% and increasing leads by 148% on average. I oversaw day-to-day operations, including budget management, business development, and team leadership.

• Digital Marketing Specialist · Digital Agency Network03-01-2012 – 11-01-2014

  As a Digital Marketing Specialist at Digital Agency Network, I spearheaded the planning and execution of various online marketing campaigns, including web, SEO-SEM, marketing database, email, social media, and display advertising, ensuring maximum outreach and engagement. I collaborated closely with senior stakeholders to develop effective strategies tailored to meet the company's advertising goals and objectives. Leveraging consumer data and competitive analysis, I determined the optimal variation of media outlets and allocated resources accordingly, resulting in enhanced brand visibility and reach. Through innovative thinking and continuous brainstorming, I devised creative growth strategies to drive business expansion and increase market presence. I played a pivotal role in securing retainer agreements with three Fortune 500 companies, establishing long-term partnerships and contributing to consistent brand management and growth.

Education

• Boston College

Similar talent on Pangea

Amelia P.Data-Driven Marketing Leader | Transforming Brands Through Social Media | Proven Track Record of Increasing Revenue and EngagementHouston, TXGrace M.Creative Social Media and Brand Manager Specializing in High-Impact CampaignsFargo, NDCamila F.Content and Social Media Specialist with 8+ years of expertise, excels in boosting brand visibility and reach.Austin, TXDejah S.Senior Social Media Strategist & eCommerce Specialist with a specialty in paid advertisement, content creation & strategic growth initiativesChino Hills, CA