Robert P.

About

With dual degrees in International Relations and Journalism from Boston University, I have built a robust career in social media and digital marketing at Disney Parks, Experiences and Products. Currently serving as an Associate Manager for Paid Social Media, I craft and oversee campaigns for Disneyland Resort. My previous roles include Customer Engagement Manager, where I managed digital marketing messaging for various Disney resorts, and Social Media Community Manager, where I launched Disney's first interactive social media accounts and managed flagship accounts across multiple platforms. I began my Disney journey as an Attractions Host and Trainer at Walt Disney World, later transitioning to a Quality Assurance Editor. My expertise spans content creation, community management, and digital strategy, consistently aligning with Disney's high standards and objectives.

Experience

• Associate Manager, Paid Social Media · Disney Parks, Experiences and Products12-01-2017

  Build and manage paid social media campaigns across Disney Parks & Resorts, focusing on Disneyland Resort.

• Customer Engagement Manager - Social Media Messaging · Disney Parks, Experiences and Products05-01-2016 – 12-01-2017

  Manage digital marketing messaging tactics for Disneyland Resort, Disney Aulani Resort, and Adventures by Disney across digital and social media channels.

• Social Media Community Manager · Disneyland Resort06-01-2012 – 06-01-2016

  Managed the launch of the inaugural social media command center at Disney Parks & Resorts. Launched the first interactive Disney Parks social media accounts on Facebook and Twitter: @DCAToday, @DisneylandToday, @DisneylandAP. Managed the flagship Parks & Resorts social media accounts for Disneyland Resort, Aulani, Adventures by Disney across Facebook, Twitter, Instagram, YouTube, and Pinterest. Created and oversaw social media marketing campaigns from content conception to publication to support business initiatives. Managed every aspect of community management and moderation from creating weekly editorial content calendars to execution and insights reporting. Provided regular updates to business partners within Parks and Resorts to ensure goals are being met and providing recommendations when necessary. Proactively engaged and responded to inquiries and requests from a passionate fan base through social media platforms. Monitored social media trends to translate traditional marketing content into engaging and socially-relevant conversations and campaigns on Facebook, Twitter, YouTube, Foursquare, Instagram, Vine, and Snapchat.

• Quality Assurance Editor · Disney Parks & Resorts03-01-2012 – 07-01-2012

  Proofread and edited content from internal affiliates and external clients of The Walt Disney Company. Directed edits to bring content into alignment with company objectives and standards. Managed a workflow process for the quality assurance review of deliverables and client products. Contributed to the development and implementation of an electronic archiving process.

• Attractions Host and Trainer at Kilimanjaro Safaris · Walt Disney World08-01-2008 – 01-01-2012

  Delivered comprehensive spiels, operated attraction, monitored show quality, trained cast in Disney service standards. Completed leadership and communication courses on internal communications.

Education

• Boston UniversityBA, International Relations
• Boston UniversityBS, Journalism: Editorial and Print

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