Robert Petrausch

About

With a Bachelor of Science in Journalism from Boston University, this accomplished professional has built a dynamic career in business leadership and digital marketing. Currently, as the owner of OG Legacy, Inc, they manage a diverse portfolio of businesses across digital marketing, sales consulting, and real estate. Previously, they served as Chief Business Officer at The College Sports Company, overseeing business operations and marketing for an athlete-driven media brand. At Meta, they led the Global Business Group, crafting advertising strategies and nurturing industry relationships. Their tenure as Executive Vice President of Sales at UrbanDaddy saw them as a key player in the founding management team, driving digital ad sales. Earlier, as Business Development Director at iCrossing, they forged significant partnerships with Fortune 1000 companies. This professional's career is marked by strategic leadership and a commitment to innovation in digital media and marketing.

Experience

• Owner · OG Legacy, Inc01-01-2024

  Holding company for a diverse portfolio of franchises/businesses specializing in digital marketing, digital sales, sales consulting, retail media, real estate and home services sectors.

• Chief Business Officer · The College Sports Company04-01-2023 – 06-01-2024

  Responsible for the overall supervision, management, and effective performance of business operations, including sales management, advertising media sales, sponsorships, conferences, and marketing activities. The company is an athlete-driven media brand built on NIL (name, image, likeness), producing top-tier athlete-hosted podcasts and creating unique fan experiences.

• Industry Lead, Global Business Group · Meta07-01-2013 – 04-01-2023

  Served as a people manager on Meta/Facebook's retail/eCom sales teams, developing go-to-market advertising strategies for retail/eCom marketers and building a best-in-class sales team. Forged senior-level relationships within the industry and worked on projects tied to the growth of retail media networks.

• Executive Vice President, Sales · UrbanDaddy07-01-2006 – 07-01-2013

  Responsible for all aspects of UrbanDaddy's digital ad sales division and part of the founding management team. UrbanDaddy is a digital media brand delivering unique and local lifestyle recommendations via web, email, and mobile platforms, recognized for excellence by major publications.

• Business Development Director · iCrossing02-01-2004 – 07-01-2006

  Served as Business Development Director for iCrossing, a full-service digital marketing agency specializing in search marketing. Established new business relationships with Fortune 1000 companies, top Internet retailers, and ad agencies.

Education

• Boston UniversityBS, Journalism
• Joel Barlow

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