Vviral Shah

About

Senior Product Leader and Director focused on SaaS transformation and AI-enabled product experiences, with 15+ years building enterprise platforms. Experienced in data-driven decision systems, risk-aware UX/governance, analytics and integrations, and automation (RPA). Proven track record across end-to-end product strategy and execution with measurable outcomes including $5M+ revenue impact, $3.4M cost optimization, 86% reduction in operational errors, and 32% faster time-to-market.

Experience

• Leader of Innovation & Product Strategy (SaaS Transformation) · Dell EMC Software07-01-2017

  • Owned the end-to-end product, and design strategy for consolidating 8 legacy, data-heavy enterprise systems into a unified SaaS platform, establishing a scalable foundation for future modules and integrations. This transformation reduced operational errors by 86% and significantly improved workflow clarity for global users. • Launched the product "Nexus" globally (AMER, EMEA, APJ), which decreased error rates by 40% through rigorous A/B testing and engaging UX. • Led product vision, UX strategy, and delivery of an AI-powered conversational assistant embedded across internal workflows, accelerating speed to market by 32%, reducing support overhead, and demonstrating early application of AI as a productivity multiplier rather than a standalone feature. • Formed and led the Dell Automation Engineering Team, delivering RPA solutions that drastically decreased manual effort and sped up reporting. • Established a dual Security and UI Governance framework, implementing rigorous Checkmarx static analysis to ensure enterprise-grade security and design consistency across all product development. • Built, mentored, and scaled cross-functional design and product teams across multiple domains, including senior designers, UX architects, developers, and automation engineers. Established operating models, governance frameworks, and design standards that enabled autonomous execution across distributed teams.

• Senior Manager, Product Management · Target Corporation India Pvt. Ltd.07-01-2009 – 04-30-2017

  • Drove $5M in annual revenue for the Roundel ad campaigns, evidenced by a 7.2x boost in click-through rates across key categories • Led the platform migration from Amazon to an Internal CMS, achieving $3.4 million in annual cost savings while boosting scalability. • Optimized end-to-end campaign operations, resulting in a 35% conversion rate increase during peak retail seasons. • Modernization of Target’s gifting registry business. The effort involved from a rough sketch to product launch. The initiative had led to rebrand Target’s Registry business. User Interface Architect Cisco WebEx Communications Bangalore, India Jun 2006 – Jul 2009 • Designed and delivered user-centric features for enterprise collaboration platforms, improving usability by 28%. • Collaborated closely with engineering and product teams in Agile environments to deliver scalable product features.

• User Interface Architect · Cisco WebEx Communications06-01-2006 – 07-31-2009

  • Designed and delivered user-centric features for enterprise collaboration platforms, improving usability by 28%. • Collaborated closely with engineering and product teams in Agile environments to deliver scalable product features.

Education

• Liverpool John Moors UniversityMaster’s in data science, Master’s in data science
• International Institute of Information TechnologyExecutive Post Graduate Diploma in Data Science, AI/ML integration and advanced data visualization techniques
• Gujarat UniversityBachelor of Commerce, Commerce

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