Rosario Gail B.

Rosario Gail B.

Marketing and Communications Specialist

5 yrs experience · Minneapolis, MN · <10 hrs/week

About

With a Bachelor's degree in International Relations and Business from Augsburg University, I have cultivated a diverse skill set through various roles in marketing, communications, and community outreach. My experience as a Marketing Assistant at Xcel Energy involves supporting marketing and sales teams, conducting research, and coordinating promotional programs. Previously, I served as a Communications and Marketing Specialist at SEWA-AIFW, where I managed social media channels, developed electronic communications, and engaged in graphic design. At Augsburg University, I supported the Urban Investors program, focusing on urban issues for finance professionals. My role as a Community Outreach and Project Coordinator at Inquilinxs Unidxs Por Justicia involved organizing events and managing social media to engage renters. Additionally, I have experience as a Communications Outreach and Research Specialist at the Mississippi National River and Recreation Area, where I focused on enhancing visitor inclusion experiences.

Skills

Affiliate MarketingCold CallHubSpotMarketingOff-site SEOOutreachSalesforceSocial Media Marketing

Experience

  • Marketing Assistant · Xcel Energy03-01-2022 – 02-01-2024

    Supports marketing, sales, and creative teams in the development and execution of promotional programs including brochures, sales sheets, direct mail, advertising, and web content. Performs basic research and prepares documents and other marketing materials. Provides logistical support through planning, scheduling, and coordination. Helps with task administration, ensuring requests are submitted, tracked, and shipped in a timely manner.

  • Communications and Marketing Specialist · SEWA-AIFW04-01-2021 – 09-01-2021

    Manages the organization's social media channels. Develops electronic communications to clients and supporters. Engages in graphic design for visual posts, brochures, and other marketing pieces. Participates in meetings and presentations with strategic partners. Updates the organization's website and writes for the blog. Provides planning support for events and helps manage donor engagement activities. Writes and develops donor appeals and manages the annual gift appeal process. Supports the Executive Director and Board of Directors in donor cultivation.

  • Urban Investors Administrative Assistant · Augsburg University01-01-2020 – 04-01-2021

    Supports the Urban Investors program, a learning opportunity for bankers and finance professionals focusing on urban issues. Responsibilities include program development, data entry, event organization, and participation in the program.

  • Community Outreach and Project Coordinator · Inquilinxs Unidxs Por Justicia01-01-2019 – 01-01-2021

    Organizes events to engage renters in South Minneapolis. Launches renter education and landlord compliance efforts. Manages social media platforms and conducts research on housing in Minneapolis to enhance outreach strategies.

  • Communications Outreach and Research Specialist · Mississippi National River and Recreation Area08-01-2018 – 12-01-2018

    Analyzes qualitative data to improve the Mississippi River inclusion experience. Conducts outreach to traditionally excluded visitors and develops a blog based on this content.

  • Brand Ambassador · Amenity Housekeeping10-01-2024

    Host cocktail parties at our partners' high-end apartment buildings. Showcase our portfolio of services to residents. Engage with guests and encourage sign-ups for our services. Represent Amenity Housekeeping in a professional and positive manner.

  • Brand Ambassador · Various Marketing Agencies01-01-2019 – 12-01-2019

    Assisted in brand promotion for multiple clients, improving product visibility and boosting sales at events. Engaged directly with customers, providing product information and driving sales through tailored interactions.

Education

  • Augsburg UniversityBachelors Degree, International Relations and Business
  • Riverland Community College

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