Ross Chinni

About

With a robust career in design leadership, I have spearheaded innovative projects across various industries. As Chief of Design at Mission 3A, I led design initiatives for over 10 startups, blending roles as a product manager and principal designer. My work included developing an enterprise IoT web app and a social creator platform, driving early customer acquisition. Previously, as Head of Design at Centerfin, I launched a fintech iOS app, ensuring regulatory compliance and streamlining complex banking processes. At Profess Design, I founded a headless design agency, managing teams for over 20 successful projects, including two acquisitions. My tenure at GoPro involved rebranding efforts and integrating Splice into their ecosystem, aligning design patterns across products. I also served as a Product and Design Advisor at M78 Ventures, guiding startups with strategic design frameworks. My expertise lies in creating user-centric designs that align with business goals and foster innovation.

Experience

• Chief of Design · Mission 3A01-01-2022

  Lead product designer of the Venture Studio, designed or oversaw design at over 10 startups. Operated in a blended role of product manager and principal product designer working on 0-1 products. Provided education on value prop design, jobs-to-be-done, design thinking, and other product strategy tools. Worked directly with cross-functional partners, using design explorations to gain alignment. Led the design of an enterprise IoT web app, a social creator platform, a developer tool for MacOS, a 'zoom' for surgeries, and more, leading to early customers for all projects.

• Head of Design · Centerfin04-01-2020 – 01-01-2023

  Led the initial design and launch of their direct-to-consumer fintech iOS app. Implemented organizational product strategies and design processes that led to quicker team alignment. Worked across the company to ensure regulatory standards are met and documented within the app. Created simple solutions for the complex banking requirements of 401ks, IRAs, etc.

• Lead Product Designer and Owner · Profess Design01-01-2017 – 01-01-2021

  Founded a headless design agency specializing in startups and new brands across tech, B2B, B2C, D2C, and more by managing small, specialized teams on a per-project basis or handling the design and consulting individually. Managed brand designers, logo designers, illustrators, developers, and consultants working with over 20 successful projects and 2 acquisitions. Partnered with agencies: Springbox, Accomplice, Nexus Studio, PencilWorx, XYZ CO, Frey Labs, and more. Select Projects: MLB: Explored the UX of their Home Run Derby AR experience. Explore Ranches: A unique vacation rental website with a custom booking system. Zebra: Created a design system for customer dashboards. Intry: Improved the first-time UX of their SAAS customers. AXON Energy: Created a custom consultant marketplace (Acquired).

• Product and Design Advisor · M78 Ventures01-01-2017 – 01-01-2018

  In-house product design advisor for an investment office that launched an early-stage startup incubator. Educated on product design strategies such as: Jobs-to-be-Done framework, Lean UX, and Product Thinking. Ran regular design critiques and helped ideate on user experiences with an open-door policy for startups.

• Senior UI/UX Designer · GoPro03-01-2016 – 12-01-2016

  Design lead of Splice, working with other department leads to rebrand and align design patterns under GoPro. Presented concepts to C-suite and worked with cross-functional teams to align product visions. Integrated Splice into the GoPro ecosystem and unified design patterns across multiple products.

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