Rutendo Chizunza

About

I help scaling companies build operational infrastructure that supports growth without breaking. Right now I’m doing that for a marketing agency and I’ve historically done it for fintechs but the framework applies across industries I describe myself as someone who can see both the forest and the trees and that shows up in my having a knack for what direction a business needs to take in order to become a leader in their respective industry and I build out systems and processes that increase and maintain sales Startup companies are my favorite to work with because I get to hear first hand from the founder what the vision is and I can then use that as a guiding light in creating strategy

Experience

• Marketing & Pipeline Lead · The People's Fund2022-08-01 – 2023-12-01

  • Designed and executed integrated marketing strategies to drive growth and revenue. • Developed scalable systems and processes that increased team output and target achievement. • Trained new team members and coached team members who needed to increase output. • Built dashboards and reporting mechanisms to track campaign performance and optimize budget spend. • Managed supplier and partner relationships to strengthen acquisition and retention strategies. • Produced proposals and strategic narratives for executive and investor engagement. • Wrote weekly notes about company updates

• Head Of Sales & Marketing · The People's Fund2021-08-01 – 2022-07-01

  • Directed a 9-person team to deliver growth campaigns, scaling monthly revenue from R6M to R10M. • Implemented performance tracking and funnel optimization to identify growth opportunities. • Developed digital strategies to boost acquisition and engagement. • Oversaw marketing budget allocation, ensuring ROI across channels. • Recruited and onboarded talent to support expansion and implemented Top Grading Hiring process

• Marketing Officer · The People's Fund2019-11-01 – 2021-06-01

  • Created growth-aligned marketing strategies. • Created high-performing content across email, social, and PR channels. • Oversaw social media management, increasing conversions, reach and engagement. • Partnered with an agency to deliver SEO and paid media strategies that improved search visibility and lead flow. • Managed budget allocation for lead generation and conversions. • Wrote weekly blog posts and articles • Mapped out reports to feedback on campaign performance.

• Social Media Manager · The People's Fund2019-07-01 – 2019-10-01

  • Created high-performing content across email, social, and PR channels. • Oversaw social media management, increasing reach and engagement. • Mapped out reports to feedback on campaign performance.

• Social Media Community Manager · Wassp Business Communications and Advertising2018-09-01 – 2019-02-01

  • Managed social media accounts for various clients across the business that operated in various industries • Offered admin support for photoshoots and events that were held by the agency. • Delivered PR packages to influencers and offered support in the creation of content to build hype for the PR packages. • Researched and set up influencer management strategy in preparation for the launch of that wing of the business. • Oversaw content scheduling across platforms, supporting product launches and events. • Developed content and copy for social media across all of the accounts on the company’s books. • Mapped out reports to feedback on campaign performance.

• Intern · Wassp Business Communications and Advertising2018-03-01 – 2018-09-01
• Customer Service Representative · takealot.com2017-07-01 – 2017-12-01

Education

• GIBS Business School (Gordon Institute of Business Science)Marketing Principles and Practices
• Queens High School

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