Yeonsu (Sue) Kim

About

I'm a marketing strategist with nearly 5 years of experience building dozens of campaigns for startups/brands and creating user-focused messaging at all stages of the marketing funnel. Passionate about using thoughtful collaboration and balancing creative + data-backed solutions for campaign success!

Experience

• Freelance Marketing · Freelance10-01-2023

  Freelance marketing manager/consultant working with B2B startups on messaging, social media advertising, website development & management, content strategy, and more. Develop compelling website, blog, and social media content for startups focused on clean tech, AI/ML development, social impact, and B2B services. Lead growth marketing strategies via Google, Meta, and LinkedIn ad campaigns to increase brand engagement and generate leads; recommend audience and keyword targeting strategy, ad direction and copy, and budget allocation for campaigns. Collaborate with startup leaders to learn business objectives and align media plans to advance growth, using strong communication skills and a clear strategy to gain buy-in from key stakeholders.

• Marketing Manager / Senior Growth Manager · Impactive05-01-2021 – 08-01-2023

  Generated $1M+ in total contract value from marketing-led, inbound leads in 2022 by piloting integrated B2B marketing strategies to boost product awareness and adoption as the first full-time marketing hire. Partnered directly with the VP of Sales to write and design sales decks, one-pagers, and all other sales collateral; enhanced Impactive’s value proposition using insights gathered from sales calls and client product use. Collaborate with the Head of Product to fully understand product functions and communicate selling points into product marketing materials (blog posts, emails, etc.) for 8+ existing solutions and 6 new releases. Produced outbound marketing campaigns for 3,000+ subscribers, including automated flows (welcome and onboarding drip campaigns) and email broadcasts (product announcements and monthly newsletters). Wrote copy for, designed, and built 12 web and landing pages using Figma and Webflow; managed Impactive’s marketing site (impactive.io) to revamp solution descriptions and images. Wrote and published over 50 keyword-optimized blog posts, driving 10+ high-value search keywords to the first 5 search result positions and increasing the average site ranking by 25%. Strategized and launched paid search and social ads with quarterly budgets of $3,000 to $6,000, tracking key campaign metrics to gain high-level learnings and improve campaign performance. Managed and created all marketing content (case studies, webinars, client materials, and yearly impact reports) to promote Impactive’s thought leadership in the social impact space. Compiled insights on market research, competitive analyses, use cases, and buyer archetypes to serve as a subject matter expert on tech within the social impact landscape. Developed and maintained the company’s monthly marketing calendar, asset library, and marketing playbook to systematize and grow brand presence.

• Junior Growth Marketing Manager · Superbolt Agency11-01-2019 – 11-01-2020

  Created weekly performance decks and dashboards using Tableau and Metabase to display budget, audience, and creative targeting data and enable meaningful insights on client KPIs, partnering with the Data team to ensure accuracy. Executed performance marketing campaigns with budgets of up to $100,000 for clients, analyzing weekly and monthly performance to measure success and recommend campaign optimizations. Managed asset creation timelines between marketing, copywriting, and design teams and wrote detailed creative briefs to promote strong account management and client satisfaction.

Education

• NYU Steinhardt School of Culture, Education, and Human DevelopmentBachelor of Science (B.S.), Media, Culture, and Communication

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