Ryan Eickhoff

About

Creative Director & AI-Integrated Designer building modern brand systems and performance content at scale. 525M+ organic views across editorial and brand channels. Eickhoffstudios.com Multidisciplinary creative leader blending brand design, content strategy, and AI-accelerated workflows to build brands that resonate and perform. With 8+ years across sports, finance, entertainment, and culture, I’ve shaped identity systems and high-retention content for audiences of 120M+. Key Work: • Led brand identity and experiential refreshes for high-visibility initiatives including JPMorgan’s $5B Advancing Black Pathways. • Scaled social creative at First Media, optimizing formats and collaborating with top creators to reach 525M+ organic views. • Designed apparel and exhibition systems that expanded cultural footprint and revenue at Trap Music Museum. AI & Innovation: Exploring next-gen creative workflows using Midjourney, Runway, Adobe Firefly, and Higgsfield to accelerate production, prototype faster, and expand visual direction through generative design and motion. Based in Los Angeles. Focused on culture-driven brand building, contemporary design systems, and new applications of AI in creative direction.

Experience

• Producer, Graphic Designer · First Media US11-01-2023 –

  Collaborated with top creators to develop engaging content across social platforms. Leveraged data-driven insights and AI tools to enhance virality. Drove 525M+ organic views by optimizing content formulas with research, analytics, and AI ideation. Monitored performance metrics to refine strategies, expanding into emerging channels. Coordinated with editorial and production teams for seamless content shoots and organization.

• Creative Director · The Brandshoppe10-01-2019 – 07-01-2023

  Led creative direction and visual design for JPMorgan Chase and Stephen Curry accounts, partnering with agency principal to develop integrated campaigns and brand identity systems. Directed creative development across digital, print, social media, experiential, web, and video content. Established brand guidelines, visual design systems, and creative toolkits. Managed art direction for photography and multimedia production. Oversaw graphic design, typography, and visual storytelling across all consumer touchpoints. Translated creative strategy into executable campaigns while maintaining brand consistency. Developed presentation decks, mood boards, and creative concepts. Collaborated with cross-functional teams including strategists, copywriters, and account management. Directed vendors, freelancers, and production partners. Created comprehensive brand standards documentation, style guides, and asset libraries. Delivered creative solutions that balanced innovation with business objectives for Fortune 500 clients.

• Curator, Designer · Trap Music Museum03-01-2018 – 10-01-2019

  Built relationships for strategic acquisitions and designed product lines. Managed collection care and created educational materials. Developed gallery labels, panels, and online content; built a digital database for artwork tracking. Designed core apparel line, collaborations, and iconic logo, boosting merchandise revenue. Assisted in conservation and created internal handbooks for tours and exhibitions. Created product line architecture, SKU plan, and design direction. Designed core Museum apparel line and branded collaborations. Designed iconic logo inspired by the Parental Advisory warning label.

• Lead Footwear Designer · Shoecollective05-01-2016 – 05-01-2017

  Drove softlines product development for licensed and private label footwear across mass and specialty retail channels. Managed high-volume seasonal collections from trend forecasting through production, balancing innovation with commercial viability across diverse demographics and price points. Translated global fashion trends into market-leading designs, pioneering seasonal direction 6-12 months ahead of retail launch with exceptional hit rate on best-sellers. Executed dual-track design for both licensed properties and vertical private label collections, adapting creative strategies to distinct business models. Developed differentiated product strategies for Target/Walmart tier and premium boutiques, creating clear channel separation while maximizing brand reach. Collaborated directly with retail buyers on exclusive speed-to-market programs, reducing development cycles by 30% through streamlined decision-making. Delivered 50+ SKUs per season across lifestyle, dress, and comfort categories, coordinating with global suppliers while ensuring quality and meeting aggressive deadlines. Built design guidelines and tech packs that improved production efficiency, while hands-on designing hero products that drove category growth.

Education

• Savannah College of Art and DesignBachelor of Fine Arts (B.F.A.), Accessory Design

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