Mia Knapp

About

As a content marketer, strategic storyteller and people connector, I specialize in crafting authentic, impactful brand narratives. I believe authenticity is at the center of all great marketing, and I want to help your brand feel genuine and connect deeply with your audience. My experience in financial services, education and retail equips me to translate complex business objectives into engaging content that drives tangible results. My approach to campaign development and execution is built on data-driven strategies and creative problem-solving. I’m continually refining my work to ensure every piece of content supports sales and business goals while building trust and meaningful connections with the people who matter most.

Experience

• Marketing Specialist · F&G2024-04-01 – 2025-05-01

  Wrote, edited and produced channel specific communication to engage and inform key audiences; cultivated strong relationships with internal teams for messaging accuracy; assisted speakers with developing slides and content ideas; demonstrated flexibility to adapt to project priorities.

• Marketing Specialist Intern · F&G2023-05-01 – 2023-12-01

  Managed monthly regulatory communication; collaborated on microtrends presentation; ensured effective organization of marketing collateral; supported retirement marketing team.

• Communications Intern · Iowa City Community School District2022-02-01 – 2023-04-01

  Assisted in creating the Good News Ambassador Program; interviewed students and staff; drafted stories; managed school district’s Good News Ambassador program; visited elementary schools; nominated for awards.

• Communications Intern · Casey's2022-05-01 – 2022-07-01

  Created internal displays, drafted press releases, supported communication strategies; supported community relations; relayed updates; presented communication projects; facilitated campaigns.

• Human Resources Intern · Bankers Trust2021-05-01 – 2021-07-01

  Revised company policy; created new hire packets; managed employee files; organized intern events; volunteered at community events.

Education

• The University of Iowa Tippie College of BusinessBachelor of Business Administration - BBA, Leadership and Management
• University of Iowa School of Journalism and Mass CommunicationBachelor's degree - BA, Journalism and Mass Communication
• Drake UniversityMasters, Communication Leadership

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