Saint Fordjour

About

CRM, email marketing, and marketing automation professional with 7+ years of experience across multiple sectors. Proven expertise in leveraging CRM, email, and marketing automation platforms to drive personalized customer engagement and optimize lead nurturing. Skilled in CRM implementation, data-driven campaign management, and cross-functional collaboration to align technology with strategic business goals and boost conversion rates.

Experience

• Marketing Automation Specialist · STB Marketing11-01-2022

  ● Salesforce Sales Cloud: management of leads, opportunities and contacts, reports and dashboards, object configuration, layouts composition, Salesforce flow, Visualforce pages. Salesforce Integrations via Zapier. ● Marketing Cloud: Journey Builder, Content Builder, Cloud Pages. ● Account Engagement (Pardot): Campaign management, nurturing sequences in Engagement Studio.

• Group CRM Campaigns, Pardot · Michael Page03-01-2021 – 10-01-2022

  ● Pardot campaign management, delivering for local teams across UK, EMEA, APAC, LATAM and North America regions (operating with separate business units) ● Segmentation using static, dynamic lists and automation rules ● Building email templates, creating and scheduling list emails and autoresponders ● Building customer journeys/ lifecycle campaigns in Engagement Studio, lead scoring ● Forms (including JavaScript code and custom completion actions) and landing page design ● Training users of CRM teams in Pardot best practice ● Project management: keeping track of project with Jira Software ● Integration with Salesforce, monitoring lead and task creation

• Senior Email Marketing Officer · Chartered Institute of Fundraising07-01-2019 – 03-01-2020

  ● Responsible for the email marketing of the organisation including membership, training and events communications. ● Email copywriting and management of the email calendar, post-campaign reporting, Data Studio dashboards. ● A/B testing improving email performance by 1-2% marketing emails. ● Migration from Intregra to Microsoft Dynamics 365 CRM. Transition from Communicator to Dotdigital.

• Marketing Executive · BSI10-01-2018 – 06-01-2019

  ● Email campaign delivery using Engagement Studio in Pardot to create customer journeys and drive sales of recently published standards. ● End to end campaign management, from email creation to testing, email scheduling, deployment and post-campaign reporting tracking performance for each campaign. PPC/Google Ads.

Education

• Wrexham UniversityBachelor's Degree, Aeronautical Engineering

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