Sakshi Singh

About

I’m a full-stack marketer who helps brands stand out and scale through data-driven, end-to-end marketing strategies. With 9+ years of experience across lifecycle marketing, paid acquisition, content strategy, and brand development, I’ve delivered high-impact campaigns for startups, real estate, and global brands like Sephora and Disney. At Wonolo, I built the entire wonolo.com/workers page from the ground up—defining the page objectives, designing the layout, writing conversion-focused copy, and optimizing for performance. I specialize in building full-funnel marketing programs—from awareness to activation to retention—across platforms like Meta, Google, LinkedIn, and CRM platforms like HubSpot, Marketo and Iterable. Key Highlights: - Built, designed, and wrote the wonolo.com/workers page from scratch—defining strategic objectives to drive qualified sign-ups, improve activation rates, and build brand trust - Led full-funnel, hyper-local campaigns at Wonolo in the US increasing worker activation, and improved lifecycle conversion - Scaled rennie's digital brokerage, generating $6.2M in home sales through integrated omni-channel marketing - Specialized in paid ads, ABM, and CRM strategy to drive growth across B2B and B2C audiences - Experience across brand, performance, and partner marketing with a strong creative and analytical lens - Deep understanding of audience segmentation, behavior-based triggers, and cross-channel orchestration I’m passionate about turning insights into action, blending creativity with analytics, and building product and customer led programs that fuel sustainable growth. Let’s connect—whether you’re scaling a brand, launching a product, or optimizing your marketing engine.

Experience

• Marketing Manager · Wonolo10-01-2024 – 06-01-2025

  Drove Revenue via Acquisition: Led acquisition campaigns for enterprise clients like Sephora, Iron Mountain, and Veho across the U.S. Collaborated with account managers and product teams to post jobs, build waitlists, and deliver qualified workers, directly impacting client fill rates and revenue. Launched ABM Campaign in Key Market (Baltimore): Created the “Baltimore Double Down” initiative based on field insights. Identified high-potential accounts using 6sense, built ICPs, and launched targeted paid + CRM campaigns to drive engagement and sign-ups. Built Full-Funnel B2B Nurture Journey: Developed a strategic email sequence to educate and convert mid-funnel prospects covering platform value, self-serve tools, client testimonials, recruiter support, and product differentiation. Converted marketing-qualified accounts (MQAs) to sales-ready leads. Built B2C Onboarding Funnel: Built a segmented email onboarding journey for workers based on activation drop-off points improving engagement, activation rates, and retention across lifecycle touchpoints. Redesigned Worker Web Experience: Led the rebuild of Wonolo’s website with a focus on the worker journey. Owned UX, copy, and conversion tracking in GA4, boosting engagement and onboarding. Owned Lifecycle Metrics: Held full accountability for CRM and lifecycle KPIs including activation CAC, retention, and onboarding funnel performance. Used engagement and cohort data to iterate campaign journeys and content sequencing. Led Multi-Channel CRM Testing: Executed iterative testing across email, SMS, and push via Iterable. Ran dynamic A/B tests on subject lines, send times, copy variants, and triggers—feeding performance back into acquisition and retention strategies. Owned Organic Content & Blog Strategy: Created, designed, and published all organic social media content for Wonolo, aligning posts with paid campaigns to deliver a cohesive user journey. Authored supporting blog content to drive SEO and amplify campaign themes.

• Growth Marketing Manager · Rennie09-01-2020 – 09-01-2024

  Launched and Scaled Revenue Streams: Spearheaded the creation of Rennie Online Services, a new digital business line enabling virtual viewings, smart FAQs, and chat-driven buyer qualification. Generated $6.2M in sales in the first 6 months and introduced a new revenue stream for the company. Led Disney's Digital Launch (Cotino, Palm Springs): Built the entire digital marketing strategy for Disney’s Cotino project from the ground up, Rennie’s first major client and first California presence. Owned paid and organic marketing, landing page design, copy, GA4 conversion tracking, custom lead form UX, and sales enablement scripts. Oversaw content, CRM, and channel strategy across the funnel to generate and qualify leads. Directed Strategic Expansion, Go-To Market (Vancouver Island): Created the go-to-market plan for Rennie’s expansion into Vancouver Island, covering paid media, PR, performance forecasting, budget allocation, content planning, and organic social. Took the launch from zero to execution. Built Proprietary CRM Prototype: Created a custom Excel-based CRM to track lead behavior, qualification triggers, and campaign engagement. This prototype directly influenced the development of Rennie’s in-house CRM now used by 300+ agents. Partner & B2B Marketing: Supported 200+ partner realtors with scalable lead-gen toolkits, co-branded campaigns, and training resources to boost engagement and deal flow. Team Leadership: Managed and mentored a team of 4 across CRM, digital, and content driving performance, experimentation, and cross-functional collaboration. CRM Marketing: Designed email and SMS nurture sequences based on behavioral triggers and testing frameworks. Improved CRM deliverability by 67% and increased conversion. Content & Campaigns: Executed full-funnel digital campaigns from strategy to creative to reporting delivering measurable lead generation, awareness, and engagement across multiple markets.

Education

• Coventry UniversityMaster's degree, Marketing
• IPS Academy, IndoreBachelor’s Degree, International Business
• UBC Sauder School of BusinessDiploma of Education, Project Management

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