Samantha J.

About

I'm using my decade-plus of marketing, e-commerce and product experience to create strategy, build campaigns and drive success. This experience made me realize how hard it was getting to collect, explore and action customer data, so I also founded Theia, a boutique customer research service for brands ready to grow. My breadth of experience has developed a broad perspective in analyzing and attacking challenges. I hope to be able to share it with you.

Experience

• Founder and Principal · Theia03-01-2023

  Theia provides independent, custom research designed to provide growing brands relevant and actionable insights. Theia works as your research partner, establishing objectives and designing projects hand in hand, to find out what you don’t know about your customers.

• Digital Marketing and Ecommerce Consultant · Freelance01-01-2016

  Helping e-commerce businesses grow through paid advertising, store development, conversion optimization and customer lifecycle-focused strategies. Recent highlights: - Increased e-commerce sales by 50% year over year (apparel and accessories) - Scaled annual ad spend while improving return on ad spend by 25% (apparel and accessories)

• Growth Marketing Manager · Hillberg & Berk09-01-2021 – 12-01-2022

  - Managed seven-figure budget, focusing on new customer acquisition; improved annual MER by 40% - Established affiliate program, building new partnerships and driving incremental revenue - Formulated experiments aimed at refining campaign performance, using A/B testing and segmentation - Established success measures with commercial team to illustrate customer acquisition progress

• Product Marketing Manager · Wardell03-01-2020 – 09-01-2021

  - Created content for existing services and new offers, ensuring a consistent and impactful brand voice - Utilized market and client segmentation to refine outreach strategies for new and existing clients - Leveraged competitive insights and customer data to refine positioning strategies

• Marketing and Ecommerce · Sengled02-01-2017 – 12-01-2019

  - Led North American e-commerce efforts, achieving sales of over $10M within 18 months - Doubled conversion rates by optimizing product content on DTC platforms and marketplaces - Conducted in-depth demographic and sociographic research to develop more detailed customer profiles - Created comprehensive company-wide reporting, facilitating informed decision making and transparency

Education

• The University of British ColumbiaBachelor of Commerce (BCom)

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