Samantha L.

About

Samantha. In Hebrew, the meaning behind the name Samantha is ‘the listener’. In a world that can’t stop talking, I am trained to listen and to observe the nuances in stories told, words unsaid and meanings implied, to learn the ways of the world and people around us in order to get to the human insights that matter the most. My interest in understanding people and cultures have led me into the world of human-centred insights and design strategy. I have been involved in public sector service design work and strategy consulting, as well as market, communication, product and business strategy design work across Asia and in a variety of categories such as Digital Media, Technology, News Media, Food & Beverage, Nutrition and Personal Care.

Experience

• Lead UX Researcher · SPH Media2023-08-01 –
• Lead Strategic Designer · ThinkPlace2021-12-01 – 2023-07-01

  Strategic design consulting: Service design, CX design, UX design, policy design, workplace strategy design, change management strategy design, placemaking Clients include: Health Promotion Board, Supreme Court, National Parks Board, Ministry of Social and Family Development, Ministry of Manpower, Tony Blair Institute of Global Change, World Bank, UNICEF

• Senior Strategic Designer · ThinkPlace2020-03-01 – 2021-12-01
• Lead (Insights & Design Strategy) · Quantum Consumer Solutions: Insight & Design Strategy2018-04-01 – 2020-02-01

  Clients include: Google, Samsung, FrieslandCampina, Unilever

• Associate Manager · Quantum Consumer Solutions: Insight & Design Strategy2016-08-01 – 2018-03-01
• Senior Research Executive · Quantum Consumer Solutions: Insight & Design Strategy2015-07-01 – 2016-07-01
• Content Strategist & Programmer (Discovery Kids Asia & TLC Southeast Asia) · Discovery Networks Asia Pacific2012-05-01 – 2015-07-01

  Managed content and devised editorial strategies through sourcing and facilitating acquisitions of quality content for Discovery Kids Asia and TLC Southeast Asia channels Facilitated launch of Discovery Kids in the region through content and editorial support for regional teams in India, Taiwan, China and Australia Trendspotting and gathering of market intelligence with involvement in key industry events e.g. MIPTV, Asia Television Forum

• Sales & Acquisition Coordinator · Off the Fence2009-07-01 – 2012-04-01

  Managed sales of finished TV programmes to TV broadcasters and licensing agencies across Asia Contributed to team achievement of brokering new partnerships and volume deals totalling more than 2000 hours across South Korea, China and Taiwan in 2011-2012

Education

• National University of SingaporeBachelor's degree, Sociology
• The CX AcademyProfessional Certificate in CX, Customer Experience

Similar talent on Pangea

Samantha P.Multidisciplinary UX/UI Designer with a Background in Research & HealthcareToronto, ONShirley L.Design leadership, design ops, coaching. Lets chat!SingaporeRanna A.UX Designer | Business Strategist | InnovatorJersey City, NJMia S.Product-Focused UX Designer with Expertise in Global Product Strategy and Data-Driven DesignSingapore