Samantha LaMendola

About

I am a social media coordinator, strategist, and PR manager for multiple companies. I also am a co-founder of a production company where I run two YouTube channels, as well as both TikTok and Instagram, accounts for those profiles. I am looking for a position in which I can grow and learn new skills as well as use my knowledge to expand with the company. I have grown a client's TikTok from 0 to 2,000+ followers in 3 weeks, with a viral video reaching 1 million views and 160,000 likes overnight.

Experience

• Content and Marketing Specialist · Stack Influencer01-01-2024

  - Develop and execute comprehensive content and marketing strategies to promote Stack Influence's platform and services. - Manage content production pipeline, including blog posts, social media content, case studies, and email campaigns. - Writes top-ranking blogs by conducting thorough keyword research, optimizing content for SEO, and delivering valuable insights and information to the target audience. - Created a viral video advertisement that garnered 20,000 views overnight, achieving high engagement and brand visibility on social media platforms. - Conducts PR outreach to secure features and mentions for the company in prominent publications and media outlets.

• Senior Marketing Manager · STARBABY04-01-2022 – 02-01-2024

  - Managed multiple company social media accounts (YouTube, TikTok, Instagram, Pinterest, Twitter, and Facebook), including video editing, content calendars, follower interaction, content ideas, and collaboration outreach. - Grew client's TikTok from 0 to 2,000+ followers in 3 weeks, with a viral video reaching 1 million views and 160,000 likes overnight. - Coordinated Public Relations campaigns, wrote press releases, managed crisis communication, and built media relationships. - Developed and executed influencer marketing campaigns, identifying relevant influencers, negotiating partnerships, and tracking performance. - Created engaging content for platforms like blogs, websites, social media, and newsletters. - Crafted compelling articles, blog posts, marketing materials, and promotional content.

• Director of Marketing and Social Media Specialist · HOUSLE09-01-2023

  -Created and curated engaging content across diverse social media platforms -Formulated and executed content strategies infused with effective SEO tactics -Leveraged LinkedIn Drip Campaigns to drive substantial sales growth

• Co-Founder · WIP Reviews11-01-2021

  - Co-founded and established WIP Reviews, a prominent YouTube channel specializing on music and pop culture reviews. - Conducted in-depth analyses and critiques of music genres, albums, and artists. - Collaborated on scripting, recording, and editing engaging video content with a focus on high production quality and viewer engagement. - Managed multiple social media accounts associated with the channel, curating and scheduling posts, reels, and promotions to cultivate an active and growing audience. - Identified and highlighted emerging artists, reviewing their music to provide exposure to a wider audience. - Developed relationships with industry professionals, including musicians, publicists, and record labels, to stay abreast of trends and upcoming releases. - Monitored and analyzed channel metrics, utilizing data-driven insights to refine content strategy and drive audience growth and engagement.

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