Samantha Mugeni

About

I work with African startups and growth-stage companies to shape marketing that actually moves the business forward. My role is to step in as your senior marketing lead; bringing the strategy, structure, and market insight needed to scale, without the overhead of a full-time executive. From early-stage teams finding their voice to established brands entering new markets, I focus on crafting strategies that drive measurable business results, positioning brands to stand out in competitive sectors, building capable marketing teams and systems that last, and turning ambitious goals into practical, well-executed plans.

Experience

• Fractional CMO · TERRA2025-05-01 –

  Providing senior-level marketing leadership to African startups in Kenya and South Sudan. Current work includes strategic marketing planning and execution oversight, brand positioning and market expansion strategies, marketing team leadership and mentoring, cross-channel campaign development (digital, offline, experiential), performance tracking and ROI optimization.

• Founder | Co-Host | Executive Producer - The Gluten Worriers · The Gluten Worriers2024-01-01 –

  Founded the Gluten Worrier Podcast to create a space for those navigating gluten-free living. Oversees the curation of engaging content and production of each episode, ensuring that every story shared is both informative and supportive.

• Branding and Media · Smart Capital Juba2024-03-01 – 2025-03-01

  Led event management, branding, and media development for Smart Group brands in Juba, South Sudan. Executed successful social media marketing campaigns on Meta and TikTok to boost brand visibility and established partnerships to drive CSR initiatives.

• Head of Marketing · Akili Network2023-02-01 – 2024-02-01

  Oversaw marketing, corporate and consumer communication, customer service, business intelligence, design and strategy to help Akili Network and its affiliates realise their main business goals.

• Senior Marketing Manager at Akili Network · Akili Network2021-01-01 – 2023-02-01

  Managed marketing, public relations, content strategies, digital marketing efforts, customer service, and business intelligence. Coordinated communication efforts with sales, programming, and production teams to grow and maintain viewership of the Akili Kids! TV Station in Kenya.

• Marketing and Social Media Manager · Akili Network2020-02-01 – 2021-01-01
• Facebook Channel Owner at Zumi Kenya · ZUMI2019-08-01 – 2019-11-01
• Content Creator · Brand2D2019-05-01 – 2019-07-01
• Community Manager · RedHouse Digital2018-03-01 – 2019-01-01

  Content writing, community management, and strategy development for various accounts such as Visa, Amref Health Africa, IPSL PesaLink, and Kenya Bureau of Standards (KEBS).

• Digital Marketing Intern. · RedHouse Digital2016-09-01 – 2016-12-01

  Responsibilities included client service, project management, content generation, strategy development for campaigns, social media management and crisis management for clients such as Kenya Bureau of Standards, Unga Limited, Unga Farm Care East Africa Limited, Toyota Kenya, and PKF.

Education

• Stanford University Graduate School of BusinessStanford Seed Transformation Program (Executive Program)
• Jomo Kenyatta University of Agriculture and Technology (JKUAT)Bachelor of Commerce (B.Com.), Marketing

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