Samim Akhter

About

I am a Senior Media Campaign Specialist with 5+ years of experience in Digital Marketing, Programmatic Advertising, Paid Media Strategy, and Performance Marketing. I specialize in running and optimizing campaigns across Google Ads (Search, Display, YouTube), Meta Ads, DV360, Google Ad Manager 360 (GAM 360), Simpli.fi. With hands-on experience managing global ad campaigns, I have delivered measurable performance results across industries such as Automotive, Healthcare, Real Estate, Publishing, EdTech, SaaS, B2B and D2C. I combine data-driven decision-making, deep platform expertise, and strong analytical thinking to help brands scale performance, reduce acquisition costs, and improve ROI. I thrive in fast-paced environments and enjoy solving complex challenges across the digital advertising ecosystem.

Experience

• Media Campaign Specialist · Genisys Group03-01-2022 –
• Campaign Specialist · Genisys Group03-01-2022 –

  Managing campaigns for The Economist clients. Manage ad trafficking for digital campaigns and troubleshoot ad tag issues. Handling end-to-end campaign management processes like Trafficking, Optimization, KPI Goals, and Quality Audit of campaigns on the top Demand-side platforms (DSP) i.e. Google Ad Manager 360 and DV360. Continuous monitoring and observing minute details on performance and pacing of the campaigns. Analysing every campaign based on the performance metrics and working on the insights to implement and improve future campaigns. Generating reports on both the performance and pacing of the campaigns and reports to clients directly. Creating the order and lines in OP1 (Operative One) and reserving the inventory. Targeting successful audience segments to reach out Client's goal. Implementing thorough QA process to ensure accuracy in tracking, targeting and ad creative across all campaigns. Distribute creative assets and tracking tags to media partners and/or 3rd party vendors. Implementing various tags, click trackers, Impression tags, Celtra tags, IAS tags, VAST Tags in the Ad creatives.

• Senior Marketing Executive · ABP eVentures Private Limited09-01-2021 – 02-01-2022
• Senior Marketing Executive · ABP Eventures (ABP Weddings)09-01-2021 – 02-01-2022

  Set up and monitor Google Ad campaigns for lead generation and awareness. Implement various PPC strategies to increase the click rate and reduce the CPC rate. Organized and evaluated SEM and SEO campaign reports. Monitoring website performance and app performance on Google Analytics. Creating and optimizing landing pages. Develop a strategy to reduce the bounce rate on the websites and increase engagement and session time. Management decides the entire budget for ads. Allocate further split (day-wise/month-wise) based on performance. Retargeting audience through Google ads to generate sales. Create a Social media ad campaign ( Facebook Ads) to increase awareness and promote the Brand targeting areas Mumbai, Delhi, Bangalore and mainly West Bengal. Promote YouTube Channel growth both organically and paid. Optimize conversion rates for various PPC campaigns. Generate leads both from Facebook and Google Ads campaigns. Maintain reports of all campaigns on MS Excel. Work closely with the other departments including Community Managers, PR and creative services to identify trends, and produce engaging graphics. Conducting thorough research on keywords using various tools for search ad campaigns and blog content.

• Digital Marketing Executive · Think Surf Media08-01-2020 – 09-01-2021
• Digital Marketing Executive · Inconsertech11-01-2019 – 07-01-2020

  Handling the Social Media services on Facebook, Instagram, Linkedin. Managed SEO work like On- Page and Off-Page Optimization and Link Building. Keyword research for SEO and Ads using various Keyword Research Tools. Analyzing data using Google Analytics for Ads on Google Adwords. Running Ads on various platforms like Google Adwords and Facebook Ads Manager. Maintaining weekly reports of the Fb, Instagram and Linkedin profile. Monitoring the profile through data report.

• Sales Executive · Vision Rx Lab04-01-2017 – 09-01-2019
• Business Development Executive · GKB Rx Lens Pvt. Ltd04-01-2017 – 09-01-2019

  Managing Channel Sales in territories like Delhi NCR and Chandigarh (Tri-city). Nurturing and Cultivating customer relations from the establishment of the lead up to the closing of the sale. Monitoring clients, ensuring business is signed and delivery of product is executed. Generating sales organically as well as through customer referrals, by organizing sales visit, demonstrating our products and services. Redeveloping client's loyalty with existing accounts. Increasing the company's existing sales and implementing marketing strategies to increase monthly revenues. Monitoring Competitor’s schemes and product portfolio. Reporting to the National Sales Manager and Business Development Head of my region. Visiting 5-6 clients on a daily basis. Maintaining inventory of Distributor.

• Internship · CLIRNet Services Pvt. Ltd.07-01-2016 – 09-01-2016

  Promoting the Newly launched Services by Clirnet,to the Doctors. Covering the remote areas of Malda District. Getting Doctors enrolled for the Services.

• Marketing Executive · CLIRNet Services Pvt. Ltd.07-01-2016 – 09-01-2016

  Collecting data on Clients from leads and references by conducting a market survey through visiting leads for 3 weeks covering the Malda region. After collecting data there comes data segmenting of clients according to the categories of various portfolio. Promoting the Services to all the clients mainly General Physician, by conducting Client visit and service demonstration. Convincing Clients and bringing them On-Board to our platform. Daily visit of 10 Clients.

Education

• HOLY CHILD ENGLISH ACADEMYHigher Secondary, Biology/Biological Sciences, General
• Asutosh CollegeBachelor of Science, Botany/Plant Biology
• IMS BUSINESS SCHOOL 333Master of Business Administration - MBA, Marketing
• SKILL CIRCLEDigital Marketing, Digital Marketing

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