San'aa Njeeri

San'aa Njeeri

Creative Synthesist | Human-Centred Design, UX/UI, and Creative Strategy

11 yrs experience · Nairobi, Kenya · <10 hrs/week

About

Creative synthesist with human-centred design expertise across communication strategy, brand & marketing campaigns, qualitative research, and data-informed visual storytelling. Experience spanning nonprofit/global development communications and youth behavior-change initiatives, as well as product design and UX/UI architecture for a large-scale music-streaming platform. Skilled in insight synthesis and narrative development, leading design departments and collaborating with distributed strategy, copy, and engineering teams.

Skills

AIAdobe Creative SuiteCampaign MarketingCreative Problem SolvingData VisualizationFigmaG SuiteHuman-centered designIdeationMarketingMeeting FacilitationMicrosoft OfficeProject ManagementProject managementQualitative ResearchSystems DesignUser Research

Experience

  • Creative Consultant · UN Women ESAR05-01-2024 – 10-01-2025

    Served as a communication and design advisor to UN Women ESAR, developing reports, infographics, and visual aid tools while offering strategic guidance and proposing alternative communication approaches that strengthened the visibility of CSOs, women’s rights movements, and donor-funded initiatives to improve engagement and narrative clarity.

  • Consultant Art Director, Strategy · Global Fund for Women09-01-2023 – 01-01-2024

    Working with a globally distributed team of strategists, copywriters, activists and various creative professionals from diverse backgrounds. We developed an integrated strategy campaign that effectively communicated the FY24-26 Strategic Plan, #InMotion and resonated with target audiences worldwide.

  • Consultant Designer · The African Alliance03-01-2023 – 09-01-2023

    Collaborated with stakeholders, account managers, CSOs, and grassroots partners to define objectives, refine creative direction, and deliver design solutions that strengthened African Alliance’s communication and advocacy priorities, while ensuring message accuracy and sustained visibility for funded initiatives.

  • Art Director, Africa · Snake Nation08-01-2018 – 01-01-2022

    Working in the strategy team and heading the design department, I led the art direction and contributed to the language that shaped what became one of Africa’s leading youth SRHR behaviour-change campaigns. I developed visual assets for global testing and local markets, ensuring cultural relevance, consistency, and continuous adaptation. First piloted in 2018 in Burkina Faso, Billi Now Now has since evolved into a youth-led initiative leveraging technology and youth culture, now active across multiple African regions including Rwanda and East Africa.

  • Product Design & Creative Lead, Innovation Department · Radio Africa02-01-2016 – 06-01-2018

    Led the product design and full UX/UI architecture for Songa by Safaricom, a large- scale music-streaming platform with 2M+ songs, integrating user research, behavioural insight, human-centred design and scalable interface systems for the African market while collaborating with a 10-developer engineering team as the sole designer, and driving the platform’s launch and go-to-market strategy.

  • Graphic Designer · WPP Scangroup, Squad Digital09-01-2014 – 02-01-2016

    Worked alongside creative directors and cross-functional teams on campaign ideation and brand development concepts, designing marketing and communication assets for clients like Kenya Airways and Dettol—an early role that strengthened my design thinking, collaboration and communication skills.

Education

  • University of NairobiBachelor of Arts in Design, Graphic Design

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