Sandra Prieto

About

Director of Marketing & Communications with 20 years of experience leading integrated marketing communications across email, social, web, PR, video, and print for associations, B2B services, and consumer-facing organizations. Manages creative and communications teams, external agencies/vendors, marketing budgets, and analytical frameworks to measure campaign effectiveness. Proven results include securing 44 media placements and 23 interviews and achieving a 51.2% average email open rate. Proficient in Salesforce CRM, Marketo, Monday.com, and the MS Office Suite, with hands-on experience applying AI tools to streamline content production and reporting.

Experience

• Director of Marketing and Communications · Orlando Regional Realtor Association10-01-2023 – 05-01-2026

  • Directed multi-channel marketing (email, social, web, PR, video) during organizational restructuring and staffing reductions, stabilizing operations, and sustaining high-quality member communications. • Revamped email marketing strategy: launched streamlined weekly newsletter, stabilized Marketo platform, and resolved deliverability issues — achieving 51.2% average open rate, ~15 emails/month, and only 4 average unsubscribes. • Generated strong PR visibility: secured 44 media placements and 23 interviews, including Spanish-language and multicultural coverage to expand ORRA’s reach and leadership positioning. • Optimized marketing operations and content production: managed project timelines and priorities across the internal team and external contractors via Monday.com, supported 90+ LEAP blog articles, maintained strong website traffic with low bounce rate, and delivered high-volume creative assets (video, podcasts, event graphics) under reduced resources.

• Marketing Consultant & Founder, Debriefed Technologies · Independent Marketing Executive02-01-2023

  • Provide high-level marketing leadership and strategic guidance on a part-time basis for startups, including brand identity, messaging frameworks, and content strategy from ideation through distribution. • Founded and launched Debriefed (mydebriefed.com), an AI-powered app that helps job seekers turn post-interview reflections into structured debriefs and follow-up emails — owning brand, positioning, and go-to-market strategy end-to-end and applying AI tools to streamline content and reporting workflows.

• Marketing Manager · Kander Consult06-01-2020 – 02-01-2023

  • Developed and executed integrated digital marketing campaigns that increased brand visibility and lead generation pipeline for a Salesforce consulting firm serving nonprofit clients. • Managed content strategy and marketing communications aligned with Salesforce partner positioning, supporting client acquisition and retention goals. • Served as primary liaison between internal teams and external Salesforce partners, strengthening partner relationships and streamlining cross-functional collaboration.

• Marketing & Business Development Specialist · North Peak Solutions11-01-2020 – 01-01-2022

  • Developed and executed email marketing campaigns that increased open rates by 30% and strengthened audience engagement. • Partnered with sales teams to build lead-generation strategies that boosted qualified leads by 25%. • Created and published thought-leadership content in collaboration with Salesforce SMEs and clients, driving increased web traffic and a robust social media presence for nonprofit CRM audiences.

• Marketing & Volunteer Recruiter · Seminole County Guardian ad Litem12-01-2018 – 09-01-2020

  • Led end-to-end marketing and recruitment campaigns for the Guardian ad Litem program, raising program visibility and successfully expanding the volunteer network through targeted outreach and community partnerships. • Cultivated strategic relationships with community leaders and government officials to secure funding, resources, and advocacy support that advanced the organization’s mission. • Designed and executed a full calendar of high-visibility events — including monthly volunteer recruitment drives, quarterly training sessions, and annual appreciation celebrations — that strengthened stakeholder engagement and program impact.

• Account Executive - Diversity & Inclusion · NASCAR05-01-2017 – 09-01-2018
• Founder & Publisher · Blue Skies Advertising02-01-2016 – 01-01-2018
• Inside Sales-Product Manager · Coresential08-01-2004 – 06-01-2016

Education

• University of MiamiMaster’s Degree in Communication, Communication
• Western Governors UniversityBachelor of Science in Marketing Management, Marketing Management

Similar talent on Pangea

Sharese P.Marketing Specialist | Digital & Email Marketing | CRM, SEO & Analytics | Brand & Community EngagementChicago, ILSamantha S.Experienced Marketing Specialist and Digital MarketerFort Lauderdale, FLOusmane B.Marketing and Communications SpecialistUnited StatesDennis A.Experienced Marketing Leader Driving Business GrowthNew York, NY