Sara Giron

About

With a Master's degree in Computer Science specializing in Human-Computer Interaction from KTH Royal Institute of Technology and a Bachelor's in Graphic Design from Universidad Rafael Landívar, I have a robust foundation in both technical and creative domains. Currently, I am a Product Designer at Popswap, where I have successfully enhanced user engagement and launched a premium clothing rental platform. My previous roles include UX and Learning Development at Volvo Group, where I developed a learning application, and a Digital Innovation Consultant at Alstom, leading the Innovation Station project. As a Digital Communications Assistant at KTH, I coordinated website redesigns and organized webinars for international students. At AutoWeb, Inc., I optimized B2C experiences, increasing lead and click volumes. My diverse experience in design, user experience, and digital innovation equips me to create impactful and user-centric solutions.

Experience

• Product Designer · Popswap09-01-2023

  Re-designed and re-structured Popswap's application to enhance user engagement, achieving a 5.5% growth in Swap and Borrow interactions, 11.2% growth in user retention, and a 15.1% increase in unique downloads. Conceptualized and implemented e-commerce solutions for Popswap Exclusive, successfully launching a premium luxury clothing rental platform with over 300 passive subscribers in the first month.

• UX / Learning and Development · Volvo Group01-01-2024 – 06-01-2024

  Developed a web and mobile learning application using Power Apps that enhanced organizational learning for the Professional Maintenance team, facilitating access to training modules for over 100 employees.

• Digital Communications Assistant - International Recruitment Office · KTH Royal Institute of Technology09-01-2022 – 06-01-2024

  Assisted and coordinated the re-design of the KTH website for international students to ensure a consistent messaging and brand style for the institution, while providing a better navigation experience for prospective students. Organized and proofread digital content for Social media platforms and Editorial Website. Assisted in developing and maintaining intranet sites, ensuring up-to-date content for employees and prospective students. Led and supported Live Webinars for prospective students around Asia, Latin America and Africa with over 300+ participants.

• Digital Innovation Consultant · Alstom06-01-2023 – 09-01-2023

  Led and managed the initial stages of the Innovation Station project at Alstom. Conducted market research and analysis to identify emerging trends and opportunities for the railway industry to introduce emerging technologies(such as Mixed Method training) into current company methodologies.

• UX/UI Designer · AutoWeb, Inc.10-01-2021 – 07-01-2022

  Optimized and improved the B2C experience for current advertisers layouts, identifying UX and UI issues and proposing design recommendations, leading to a 4.3% increase in lead volume traffic and a 17% increase in click volume. Planned and executed conversion rate split testing (A/B and multivariate) road-maps with the marketing department to persistently lift conversion rates. Developed optimization strategies using both qualitative (content evaluations, UX design principles, site reviews) and quantitative (campaign performance analysis, web analytics tools, user segment exploration) sources. Assisted tech and marketing team with quality assessments of the final product. Complete QA documentation in preparation for UAT approval.

Education

• KTH Royal Institute of TechnologyMaster's degree, Computer Science with a specialization in Human Computer Interaction
• Universidad Rafael LandívarBachelor's degree, Graphic Design

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