Sarah McDonald

About

I’m a full-time YouTuber who’s obsessed with all things content creation & the creator economy. After spending 15+ years as a higher education administrator, I decided to take the leap and build my own media company with my twin sister. Experience in digital marketing, social media management, and content strategy.

Experience

• Co-Owner · Keto Twins2020-11-01 –

  Co-Owner of Keto Twins, LLC. We make fun keto lifestyle content on YouTube, Instagram, TikTok and other platforms. We have +240k subscribers and 28 Million+ long form views on YouTube.

• Program Coordinator · University of Illinois at Chicago2009-01-01 – 2023-03-01

  In my role as program coordinator I work on recruitment/ marketing initiatives to enhance the growth of our degree programs. I serve as the department's webmaster; which means that I create, edit and update content as needed. I have experience with social media platforms, Banner Systems, blackboard, Business Objects, and I have skills with Adobe Creative and Microsoft Office Suites.

• Interim Assistant to the Head · University of Illinois at Chicago2013-07-01 – 2016-06-01

  • Assist students with the registration process. • Advise current students about administrative aspects of course enrollment, research, fellowships and career opportunities. • Coordinate new student orientation. • Supports the development of and provide central management support for new and revised Public Administration department academic and certificates programs. • Serves as Webmaster/Content Manager for department’s website; edits, creates and updates web content as needed. • Processes admissions documents for the department’s degree and certificate programs. • Responds to questions and inquires about admissions and program requirements

Education

• University of Illinois ChicagoB.A, Sociology

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