Sarah Toth

About

Hi there! I'm so happy you're here. 💌 I’m Sarah Toth, and after stepping away from the corporate agency world, I launched my own PR consultancy, SET PR, specializing in publicity, influencer partnerships and event strategies. SET PR is built on passion and purpose. The belief that the work you pour 40+ hours into each week should inspire and excite you every single day. That you should feel bold, empowered and unstoppable. No dream is too big around here! For those who have dreamed up a business and had the guts to bring it to life, you deserve a PR partner who's ready to be your right hand (& that's me!) I'm here to get your name in the spotlight with press, influencer, brand partnerships and buzzworthy events that get people talking. If it feels exciting and a little scary — we’re on the right track. 💌 signed, sealed, SET PR. Let's chat! Why Work With Me? I specialize in the kind of PR that shows up in the right circles, on the right pages and at the right tables. From editors to influencers to VIP guest lists, I build buzz that actually lasts — because forgettable isn’t in the game plan. ✨ Creative with a POV: Whether you're launching something new, leveling up your brand presence, or throwing the kind of event people actually talk about, I bring big ideas with even bigger strategy behind them. ✨ Storytelling That Sticks: I’m here to help you show up and stand out — crafting scroll-worthy stories and connections that feel real, not robotic. Think press, partnerships and moments that matter. ✨ Results-Obsessed: Press hits in Forbes, AD, Travel + Leisure? Done. Influencer campaigns that drive real engagement across TikTok, IG, YouTube? Yep. Visibility, traction, ROI — let’s go. ✨ Moments Made to Be Talked About: From influencer dinners to buzzy pop-ups to full-scale activations, I concept, plan, and execute experiences that get people talking (and tagging). Guest list? Covered. Vibe? Curated. Buzz? Built-in. Here’s what I can do for you: 💌 Publicity: Pitching, press releases, editor relationships — everything it takes to get your brand seen, heard and remembered. 💌 Influencer Strategy: From vetting to contracts, I’ll connect you with creators who get your brand and turn scrolls into conversions. 💌 Events & Activations: IRL is where the magic happens. I’ll help you create unforgettable brand moments that spark connection and drive buzz.

Experience

• Founder · SET PR06-01-2025

  CLIENTS: Just Call Me Shirley | Bessette | Kelley Estes | Shoal Skincare | Oliva Dorado

• Publicist, Junior Publicist, Publicity Assistant · Katalyst PR07-01-2021 – 02-01-2025

  Worked in various roles including Publicist, Junior Publicist, and Publicity Assistant, contributing to PR campaigns, managing media relations, and supporting client initiatives.

• Public Relations Coordinator · Gossip & Glamour03-01-2021 – 06-01-2021

  Supported PR campaigns and initiatives, ensuring alignment with client goals and achieving desired media coverage. Established relationships with key fashion and beauty media contacts. Managed media inquiries and maintained up-to-date media lists to ensure targeted outreach.

Education

• Walter Cronkite School of Journalism and Mass Communication at Arizona State UniversityBachelor of Arts - BA, Journalism and Mass Communication

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