Sean Azari

About

Marketing and content leader with 10+ years scaling eCommerce, lifestyle, beauty, hospitality, and home goods brands to $100M+. I combine performance marketing discipline with creative storytelling to build brands that resonate culturally while delivering measurable results. 📈 Managed $20M+ in ad spend with 5x ROAS, scaling clients like RugsUSA, Safavieh, Happimess, and Jonathan Y to 8- and 9-figure revenue. 🎥 Produced viral campaigns for SoJo Spa Club with 50M+ views, transforming it into a year-round luxury destination covered by Insider and Thrillist. 🤝 Built influencer programs with 100+ creators across beauty, haircare, skincare, home, and wellness categories, generating millions in impressions and community engagement. 🛍️ Grew direct-to-consumer brand Rebhorn from launch to international reach, managing product design, Shopify, paid media, and influencer campaigns. 🤖 Integrated AI-powered tools for creative testing, campaign optimization, and content development, accelerating performance and efficiency across industries. I thrive at the intersection of brand strategy, content creation, and growth marketing. Whether developing record-breaking seasonal campaigns, scaling hospitality and restaurant traffic, building creator partnerships in beauty and wellness, or optimizing lifecycle marketing for eCommerce brands, I focus on growing audiences, driving engagement, and delivering lasting revenue impact.

Experience

• Founder · Rebhorn01-01-2019

  Conceptualized and founded Rebhorn, a bootstrapped eCommerce enterprise delivering unique art pieces. Led social media creatives, website design, and upselling strategies, significantly boosting brand presence and revenue.

• Founder & CEO · Breakthrough Social01-01-2015

  Founded Breakthrough Social to enhance digital presence through customized social media strategies, content creation, and influencer management. Provided comprehensive digital marketing services to increase brand awareness.

• Chief Marketing Officer · eyely10-01-2021 – 12-01-2022

  As CMO at Eyely, led growth initiatives and multi-platform campaigns, significantly increasing sales and brand visibility. Enhanced customer engagement through strategic content and automation tools.

• Digital Marketing Specialist · JONATHAN Y09-01-2017 – 12-01-2022

  Led B2B and B2C marketing strategies at JONATHAN Y, achieving significant revenue growth. Developed omnichannel approaches and impactful email marketing strategies to enhance brand reputation.

• Partner & CMO · Sweetberry Bowls08-01-2018 – 07-01-2020

  Partner & CMO at Sweetberry Bowls, a fast-casual restaurant chain. Focused on brand expansion and marketing strategies, contributing to the growth of 19 locations across 5 states.

Education

• Rutgers UniversityBachelor of Arts (BA), Mathematics and Statistics
• Cliffside Park High School

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