Serena Gasparini

About

Fractional CMO and Head of Community redesigning how femtech and women+ brands operate—because serving women means building differently. I work with femtech and female-founded brands at the strategic leadership level, transforming operations, community structures, and growth systems that were built on patriarchal patterns into sustainable models that actually serve women. What I've built: Migrated 20+ femtech communities with 99% member retention (when most DIY migrations lose 50-70%) Created the "No-Nonsense Framework" adopted by 20+ female-founded startups for building regenerative communities Founded Delia—the first community for femtech and women+ brand builders (living proof the frameworks work) Founded FemNEST—a community-first fintech giving women financial freedom after witnessing years of financial insecurity in my communities My approach: No-nonsense systems redesign that eliminates extractive engagement, honors cyclical operations, and builds for neurodivergent minds. I work as Fractional CMO or teach through cohort programs—either way, the goal is transformation, not just better tactics. Who I work with: Femtech and women+ brands at growth stage ($500K-$5M) who need strategic executive leadership across marketing, community, and operations. Companies ready to scale but know their current systems are burning everyone out. What I deliver: Strategic audits revealing patriarchal patterns in operations. Community structures that regenerate instead of extract. Engagement models that honor rest and cycles. Operations designed for sustainable growth. Teams trained on feminine-led practices. The credentials: 20 years building communities, marketing, and events for women-led brands. Top 100 Marketers 2025. Digital Community Leader 2023. Circle & Heartbeat Expert Partner. Mental health first aider. Neurodivergent entrepreneur (ADHD + autism). Mum building multiple businesses while practicing the cyclical, rest-integrated operations I teach. Specialties: Fractional CMO services, community systems redesign, no-nonsense strategic frameworks, platform migration, cyclical operations design, neurodivergent-friendly systems, regenerative community building, safety protocol design, community-led growth strategy.

Experience

• Founder & Community Strategist · Sense & Forum09-01-2019 –

  No-nonsense community consulting for femtech and female-founded brands. We build safe, inclusive spaces that drive real business results. Migrated communities across platforms with 99% member retention using our proprietary framework. Founded and grew the Delia community organically. Created \"No-Nonsense Framework\" for community-led growth, adopted by 20+ female-founded startups. Partnered with Circle, Mighty Networks and Heartbeat as Expert Partner. Specialise in accessibility & safety-first community design.

• Founder · FemNEST09-01-2024 –
• Circle Partner · Circle04-01-2024 –

  Being a Circle Partner is a game-changer for my business. It’s not just about getting new clients; it's about expanding what I can offer and tapping into new revenue streams. With my profile in the Circle directory, I’m put in front of thousands of potential clients, and Circle actively sends leads my way. I get direct access to perks, training, and a dedicated account manager. The partnership has opened up new opportunities and made a real difference in scaling my business.

• Heartbeat Partner · Heartbeat02-01-2024 –
• Found & Flourish, UK (Remote) · Found & Flourish12-01-2021 –

  Community Manager. Found and Flourish is a community set up to support women to flourish in their businesses. Working with Found and Flourish I supported a growing online community of female business owners. As their Community Manager and Consultant I achieved the following: • Successfully migrated 99% of their community from Facebook to Circle with a migration and content strategy. • Implemented community-building and engagement initiatives, fostering meaningful connections. • Managed the community connections and increased community engagement in Circle.

• Guest Speaker - Community Everywhere Summit 2023 · Led by Community11-01-2023 – 11-01-2023

  Hosted a workshop on creating safe, diverse, inclusive, and accessible communities. Explored essential principles and practical steps to ensure every member felt valued and included.

• Customer Advisory Board · Community-Led Alliance07-01-2023 – 07-01-2023

  Community-Led Alliance aims to leverage the power of community to accelerate community-led growth for businesses. Provides trusted resources for organizations at all stages in their growth journey.

• Community and Marketing Consultant · AndCo02-01-2020 – 12-01-2021

  Created a growing online community of 500 freelancers, remote workers, and small business owners. Responsible for heading up the events and marketing strategy for 2020, including event strategy and planning (online/virtual), community engagement, communications plan, and managing partnerships.

• Community and Marketing Consultant · PORTABL01-01-2021 – 09-01-2021
• Committee Member · Congress London08-01-2020 – 11-01-2020

Education

• University of South AustraliaBachelor of Marketing Management, Marketing Management
• University of South AustraliaBachelor of Tourism & Event Management, Tourism and Event Management
• EOI Business SchoolTHE BREAK WOMEN TALENT ATTRACTION PROGRAM
• Wine & Spirit Education TrustWine Level 3, Wine
• Wine & Spirit Education TrustWine Level 2, Wine
• TAFE SAHOSPITALITY CERTIFICATES III (OPERATIONS) & IV (SUPERVISION), Hospitality Administration/Management

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