Seth G.

About

A seasoned UI/UX designer, I have a proven track record of leading design teams and delivering exceptional design solutions across various industries. At Power Digital Marketing, I spearheaded 22 client projects, earning recognition as the department MVP. As the founder of Descent Longboards, I drove a 47% increase in brand recognition and a 39% market share boost through innovative design and strategic leadership. My tenure at HERE Studio involved implementing scalable brand design systems, enhancing customer retention by 20%. At Animal Imaging, I developed a user-focused design system, improving customer satisfaction by 25%. My role at Emporium Apothecary saw a 35% increase in brand recognition through a robust design system. I am committed to staying ahead in the UX field by pursuing additional certifications and applying agile project management and cross-functional team leadership to enhance user experiences.

Experience

• Senior UI/UX Designer · Power Digital Marketing04-01-2022 – 05-01-2024

  Lead a team of designers through 22 client projects, ensuring the delivery of top-quality design solutions that consistently exceed client expectations. Recognized as the department MVP within the first quarter of employment, showcasing significant contributions to team success and client satisfaction. Actively pursuing additional UX design certifications to remain at the forefront of industry trends and innovations.

• Founder · Descent Longboards02-01-2018 – 07-01-2022

  Spearheaded Descent's brand and product evolution, achieving a remarkable 47% increase in brand recognition through strategic leadership and innovative design thinking. Executed a highly efficient brand development strategy within a bootstrap budget, optimizing resource allocation and resulting in a notable 17% reduction in overall expenses. Pioneered a data-driven marketing approach, leading to the establishment of a powerful direct-to-consumer (DTC) channel that disrupted the extreme sports market, yielding a substantial 39% increase in market share. Instrumental in driving an outstanding 32% growth in revenue and enhancing user engagement and retention through meticulously crafted user-centric design and marketing strategies. Applied agile project management, cross-functional team leadership, and UX best practices, contributing to a significant 20% improvement in the overall customer journey and cementing Descent's position at the forefront of the industry.

• Visual Designer · HERE Studio03-01-2021 – 04-01-2022

  Implemented scalable brand design systems for HERE Studio’s award-winning CPG clients, streamlining workflows and reducing design production times. Introduced Figma-based onboarding processes, enabling seamless collaboration between clients and internal teams and increasing project alignment by 30%. Elevated consumer experiences for major brands like Drink Vina by leveraging strategic UX/UI solutions, resulting in a 20% boost in customer retention and satisfaction metrics. Facilitated the transition from siloed workflows to integrated design systems, leading to a 15% improvement in operational efficiency and setting a new standard for CPG brand identity development. Empowered HERE Studio’s creative team with innovative tools and processes, driving an increase in creative output and solidifying the studio’s reputation as a leader in CPG branding.

• Product Designer · Animal Imaging - Veterinary Radiology03-01-2019 – 07-01-2021

  Collaborated closely with veterinary healthcare professionals to deeply understand user needs, leading to the development of a comprehensive, user-focused design system. Crafted a scalable and flexible design system, supporting both digital and in-person interactions, to meet the diverse needs of the business. Integrated UX research, interaction design, and visual design principles to create a seamless, intuitive user experience for diverse user personas. Ensured consistency and enhanced usability across various platforms, solidifying the brand's commitment to user-centric care and improving overall customer satisfaction. Increased customer satisfaction by 25% through the implementation of a user-focused design system. Achieved a 30% reduction in user complaints by enhancing usability across various platforms. Improved brand loyalty by 20% through the creation of a seamless, intuitive user experience for diverse user personas.

• UI/UX Designer · Emporium Apothecary01-01-2019 – 03-01-2021

  Spearheaded the creation of a robust design system and brand foundation for a startup during its crucial initial funding round. Directed product photoshoots, showcasing the startup's offerings with a keen eye for visual storytelling. Collaborated intimately with marketing and design teams to craft a comprehensive brand book, serving as the cornerstone for all branding efforts. Established user interface guidelines, defining the startup's visual identity and ensuring brand consistency across all customer touchpoints. Increased brand recognition by 35% through the implementation of a comprehensive brand book. Achieved a 25% improvement in user engagement by defining user interface guidelines. Enhanced market presence by 40% through the establishment of a robust design system and brand foundation.

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