Shahab Shirmo

About

As Marketing Strategist at BitcoinOS, I lead social strategies and community-building in the AI and Web3 space. In 3 months, I grew BitcoinOS's community to 30,000 members organically, driving engagement around the first-ever ZK Proof on Bitcoin. With 20+ years of experience, I’ve driven growth through strategic community management, social media optimization, and digital marketing for brands like Liquid Death and Tastemade. I’ve spearheaded community strategies for Web3 projects, engaging over 100,000 members. My expertise in 360-degree marketing, blending content, partnerships, and paid media, has positioned brands as leaders in digital innovation.

Experience

• Brand Strategist · Omni Digital Experience Agency06-01-2023 – 05-01-2024

  • Directing community management for major Web3 projects, successfully overseeing and engaging online communities of over 500,000 members across platforms like Discord, Telegram, Warpcast and Reddit. • Implementing innovative strategies in brand and community engagement, significantly enhancing user interaction and brand loyalty. • Play a key role in the Brand Strategy team, spearheading initiatives for digital marketing solutions and creative

• Marketing Operations Lead · Liquid Death Mountain Water09-01-2021 – 06-01-2023

  • Pioneered marketing initiatives for Liquid Death, leading the brand's exposure surge through the Death Peddler and Web 2.5 program, which significantly boosted brand visibility and engagement. • Secured key partnerships with industry giants such as Amazon, Roblox, Dead Fellas, and Festival Pass, leveraging these relationships to amplify our marketing campaigns and enhance brand presence. • Directed a dynamic team of 8, focusing on community engagement and digital strategy, successfully onboarding over 50,000 subscribers to our Discord server. This milestone transformed the server into a vital sales and social media engagement funnel. • Orchestrated high-profile events in Los Angeles and New York City, effectively positioning our product before thousands of potential customers and further establishing Liquid Death as a leader in sustainable water solutions. Through these efforts, significantly contributed to the brand's growth and community engagement, marking a pivotal shift in its digital and physical market reach.

• Social Media Marketing Manager · Tastemade05-01-2019 – 07-01-2021

  • Spearheaded the strategy and execution of Tastemade’s social media campaigns, with a keen focus on Instagram and TikTok. • Managed a dynamic team, ensuring the curation and distribution of high-quality, engaging content that resonated with a global audience. • Formed key partnerships resulting in an average of 3,000 new subscribers weekly, significantly boosting platform engagement. • Achieved notable increases in audience engagement and platform visibility, establishing Tastemade as a leader in digital lifestyle and culinary content.

• VP of Marketing · Muscle Laboratories01-01-2016 – 12-01-2019

  • Established all branding and marketing operations for a leading sports rehabilitation wellness center. • Guided strategic planning, content strategy, and project execution on YouTube, Instagram, Twitter, Facebook, and TikTok for 60K+ followers, generating 3M+ impressions • Leveraged a high-volume pipeline of influencers and Facebook ads with a budget of $5K, driving up traffic by 300%.

• Client Accounts Manager · The GCMG Agency01-01-2010 – 05-01-2017

  • Managed client accounts, specializing in CPG sector, delivering comprehensive marketing strategies and overseeing significant advertising campaigns.

• Social Media Specialist · BitcoinOS01-01-2024

  • Successfully grew BitcoinOS's Twitter presence from 0 to 25,000 followers within one month, achieving 500,000 impressions during the same period. • Developed and executed a comprehensive social media strategy for LinkedIn, Twitter, and YouTube, creating engaging content and compelling copy to maximize audience engagement and reach. • Initiated and managed collaborations with similar projects, hosting weekly Twitter Spaces to foster community interaction and growth. • Established and nurtured strategic relationships with Layer 2 (L2) solutions within the Bitcoin ecosystem, expanding BitcoinOS's network and influence in the industry. • Implemented innovative social strategies to enhance user engagement and build a robust online community, ensuring continuous growth and active participation across all platforms.

Education

• Pepperdine UniversityMasters in Business Administration, Business Marketing

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