Shamsul Chowdhury

About

Specialties: Google Adwords Professional Certified. Digital media leader with a track record of scaling global teams and improving operational efficiencies. Expertise across paid search and social media marketing for technology, hospitality, and consumer goods, with a proven ability to build partnerships and drive ROAS. Led the global paid social practice across the Americas and APAC, partnering with Meta, LinkedIn, TikTok, and Snapchat to maximize performance.

Experience

• Global EVP, Paid Social · Jellyfish11-01-2022 –

  Led the global paid social practice across the Americas and APAC, guiding platform partnerships with Meta, LinkedIn, TikTok, and Snapchat to meet client marketing objectives.

• VP, Paid Social · Jellyfish01-01-2019 – 11-01-2022

  Oversaw Paid Social practice at Jellyfish, driving strategy, client leadership, and cross-functional collaboration across regions.

• VP, Paid Search & Social · MullenLowe Mediahub Global10-01-2017 – 11-01-2018

  US Paid Search and Social Lead; responsible for creating strategic vision across disciplines; oversaw 40+ team members across 5 offices with 5 direct reports; worked on new business.

• Director, Search & Social · Resolution Media03-01-2015 – 10-01-2017

  Search and Social lead for SAP, Delta, and Luxottica; responsible for overall client relationship and revenue growth; oversaw a team of 18; worked on new business pitches.

• Search & Social Director · MediaCom03-01-2013 – 03-01-2015

  Led Search and Social strategy for Audi, Bayer, Canon, Sargento, AEO, and Hurtigruten; oversaw associates and managers; managed billing and operations; contributed to new business pitches.

• Paid Media Manager · Steak01-01-2012 – 03-01-2013

  Strategic lead for Canon USA's Paid Search, Display and Social; managed Paid Search for Peninsula Hotel in NY; oversaw pharma clients and reporting; led Social Media positioning.

• Global Search Account Manager · Starcom MediaVest Group02-01-2011 – 12-01-2011

  Managed Samsung’s Global and North American divisions; presented SEM strategies; developed Social Search strategies; led a team of 5 analysts; improved reporting and billing processes.

• Global Search Account Manager · AKQA03-01-2010 – 02-01-2011

  Managed Coca-Cola's Still Brands in NA and Still/Sparkling in LATAM; delivered QBRs; integrated Mobile and Social with Paid Search; oversaw a team of 6; client reporting.

• Search Analyst · Starcom MediaVest Group01-01-2008 – 03-01-2010

  Helped launch and monitor Walmart’s search initiatives; built keyword lists; optimized accounts; supported ROI/CPC goals.

• Market Research Intern · Sportsvite.com11-01-2006 – 12-01-2007

  Assisted Director of Business Development; identified potential users; analyzed feedback; helped set up location directory.

Education

• Baruch CollegeBachelor of Business Administration (B.B.A.), Industrial and Organizational Psychology

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