Shane van Zyl

About

Forget cookie-cutter campaigns. We craft tailored strategies that combine digital fundamentals like SEO, PPC, and high-converting web design with the cutting edge of AI tools that automate, accelerate, and amplify your results. We’re talking machine learning–based ad targeting, intelligent SEO workflows, and AI-driven content systems that drive conversions while giving your team back their time. Because here’s what I know: no two businesses are alike, but every business needs a digital presence that performs. Whether you’re selling sneakers or SaaS, your audience is online - and you need to meet them there with precision, impact, and innovation. Let’s Go Media exists to make digital marketing more strategic, more scalable, and more intelligent. We’re not just following trends - we’re building what’s next. I work with clients across industries - IT, fitness, health, finance, retail, construction, fashion, and beyond. No matter the niche, the goal is always the same: build brands that connect, convert, and lead in their space. Curious how AI can sharpen your marketing edge? Let’s talk.

Experience

• Director · Let's Go Media2014-01-01 –

  I founded Let’s Go Media to help ambitious businesses unlock their full potential in the digital space, whether that’s through a powerful website, a precision-targeted ad campaign, or a complete brand transformation. We’re not your average agency. At Let’s Go Media, we blend strategy, creativity, and cutting-edge AI to deliver end-to-end digital marketing solutions. Our focus areas include: • Website Development • PPC & Google Ads • SEO (both technical & strategic) • Social Media Marketing • Media Buying & Lead Generation • Data Analysis • Full-stack Digital Strategy How we do it? By being 100% customer-centric Partnering with proven experts in every channel Executing big ideas with clarity, creativity, and on-budget precision Telling a compelling narrative that moves people Balancing the technical and human side of SEO Aligning, leading, and growing brands from scratch Reaching the right people on the right platforms Offering a full-service, integrated approach from strategy to execution Our clients span a wide range of industries—IT, fitness, health, finance, fashion, retail, and construction—each one looking for smart growth and standout performance online. In addition to our core services, I also lead a specialized consulting division for the casino and sports betting industries, where I’ve worked for over a decade. I now help emerging iGaming operators build, launch, and scale in new jurisdictions and mature regulated markets. This includes: • Casino & Sportsbook Feasibility Studies • Operational Setup & Licensing Guidance • Platform Development & Vendor Selection • Full-service Marketing Strategy • Ongoing Brand Management My goal is simple: to make digital marketing smarter, faster, and more human, helping brands not just compete, but lead—whether they're scaling a startup, modernizing their presence, or entering a new vertical. If you're exploring SEO, website development, AI-enhanced marketing, or expanding your brand into iGaming, let's connect.

• Media Buying Manager · Referback2008-03-01 – 2015-01-01

  As Media Buying Manager at Referback, I led strategic acquisition campaigns for one of the industry's leading affiliate programs in the online casino and sportsbook space. From 2008 to 2015, I was responsible for planning, negotiating, and optimizing media buys across global markets—driving traffic, conversions, and ROI through data-driven decisions and strong partner relationships. My role also involved performance analysis, affiliate engagement, and refining campaign strategies to support the company’s growth in a highly competitive and regulated industry.

• Acquisition Manager · Referback2008-01-01 – 2015-01-01

  Led global business development initiatives in the online casino space, with a focus on strategic media planning, buying, and affiliate relationship management. Spearheaded performance-driven campaigns across international markets, optimized partner acquisition channels, and built long-term affiliate relationships to support scalable growth. Played a key role in expanding brand presence, increasing player acquisition, and navigating compliance in diverse regulated jurisdictions.

• Business Development Manager · LBMC Technologies2006-12-01 – 2008-01-01

  Managed end-to-end account services for both new and existing marketing campaigns, with a strong focus on client acquisition and retention across multiple verticals. Sold and supported data-centric services—including data cleansing, collation, and database building—tailored to each client’s unique needs. Provided strategic and analytical support to help clients maximize ROI, while guiding them through the full marketing lifecycle. Oversaw fulfillment of direct mail and email marketing campaigns, ensuring timely delivery, targeting precision, and performance tracking.

• Account Manager · Pitney Bowes2003-03-01 – 2006-12-01

  As an Account Manager at Pitney Bowes, I was responsible for managing a diverse portfolio of clients, delivering tailored marketing and data solutions that drove measurable business outcomes. My role included acquiring new business, managing ongoing campaigns, and selling specialized services such as data cleansing, collation, and database building across various industries. I provided clients with strategic guidance, analytical support, and full-service fulfillment for direct mail and email marketing campaigns—ensuring optimized performance and maximum ROI at every stage of the marketing process.

Education

• The Open UniversityBusiness Administration & Project management

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