Shannon Hinderberger

About

Are you constantly grappling with the challenge of generating compelling content for your social media, website, emails, videos, and blog posts to attract leads for your business? Do you ever feel so overwhelmed that you end up shutting down your phone apps, desperately seeking relief? Are you striving to make a lasting impression in the online space, but find yourself consistently playing catch-up and reacting to your competitors? Does the pressure of implementing every single recommended strategy for online success leave you feeling drained and exhausted? Are you improvising your content in an attempt to increase engagement and attract more applications for your offers? Don't worry, I'm here to help! As a consultant and mentor, I offer a range of services designed to simplify your online presence and help you create captivating content, develop effective visibility strategies, and craft irresistible offers that truly resonate with your dream clients. My offerings include: VIP Marketing Brainstorming Days Marketing strategy and planning sessions Done-for-you content services covering blogs, email marketing, videos, and social media Coaching programs focused on marketing, video creation, and social media (for when outsourcing isn't within your budget) Ready to take the next step in transforming your online presence? Visit the DASH website at https://dashcontentco.com/ or email me at shannon@dashcontentco.com. Let's work together to simplify your online journey and unlock the full potential of your business.

Experience

• Co-Founder, Creative Strategist · Dash Content Collective10-01-2010

  DASH Content Collective helps businesses stand out online by creating killer content for your website, social media, email marketing, and search engines. We offer marketing strategy sessions, content marketing planning, done-for-you consulting services and workshops.

• Freelance UGC Content Creator, Gen X, Lifestyle, Skin, Beauty, Travel & Wellness · Shannon Lee Strategy01-01-2017

  I'm a passionate 45+ Gen X User-Generated Content (UGC) creator with a knack for curating authentic and resonant brand narratives. With a focus on midsize fashion, tech, marketing, mature skincare, and health, I've consistently connected brands with their target audiences, cultivating meaningful engagements and elevating brand stories. Over the years, my deep-rooted understanding of audience needs and my rich content creation experience have empowered brands to build genuine relationships with their communities. Let's collaborate and tell your story how it deserves to be told.

• Digital Strategist · Smart Solutions/The Growler Guys05-01-2016 – 12-01-2016

  As a Digital Strategist, likely contributed to developing and executing digital marketing strategies to enhance brand presence and engagement.

• Marketing Manager · Riverhouse on the Deschutes08-01-2012 – 05-01-2016

  Responsible for managing outbound and inbound marketing strategies, public relations and events for a resort owned by Vesta Hospitality which features a 220 room hotel, the largest convention & meeting space east of the Cascades and on-site restaurant. Managed digital marketing initiatives including website, content strategies, social media, travel review sites, email marketing campaigns, SEM campaigns, SEO and mobile strategies. Strategized and implemented marketing and public relations plans. Planned, designed and created marketing materials for consistent brand messaging using Adobe Creative Suite products InDesign, Photoshop & Illustrator. Planned and implemented regional media buying for print, radio and television. Acted as media liaison to gain exposure for the property. Coordinated and supervised events and sponsorships.

• Marketing Coordinator · Bend Memorial Clinic02-01-2007 – 07-01-2012

  Responsible for managing project management of traditional and digital marketing initiatives and events for a multi-specialty physician owned medical facility. Managed digital marketing initiatives including website, blog content, social media, email marketing campaigns and mobile strategies. Planned, designed and created marketing materials for departments and promotions. Planned and implemented media buying (print/radio/TV/Social Media). Assisted CMO with the annual marketing budget. Acted as media liaison to gain exposure for Bend Memorial Clinic and their physicians. Implemented marketing and public relations plans for departments, physicians and the clinic. Coordinated and supervised events and sponsorships. Supported internal communications including company newsletter, payroll announcements, events and email communication. Collaborated with advertising agency on branding and marketing campaigns.

Education

• University of Nebraska at OmahaBA, Communications
• University of Nebraska-LincolnBachelor's Degree, Broadcast Journalism
• Omaha South High School

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