Shannon Lin

About

With a robust career in digital strategy and social media management, I have held senior leadership roles at top firms like Golin, Ketchum, and Method Communications. As SVP, Digital, Executive Director at Golin, I provided comprehensive social strategy oversight for global clients in consumer technology and hospitality, leading teams of social strategists and content creators. My tenure as a Digital Strategist Consultant involved crafting digital strategies for a venture capital firm and a document management company, leveraging data insights to align with audience needs. At Ketchum, I spearheaded digital strategies for a major food/agriculture client, focusing on content strategy and crisis management. As Vice President at Method Communications, I defined the growth of integrated services, launching a social media practice and enhancing research and analytics approaches. My expertise lies in developing innovative digital solutions and managing high-performing teams to drive brand success.

Experience

• SVP, Digital, Executive Director · Golin04-01-2021 – 10-01-2024

  Provided social strategy oversight, insight mining, channel planning, creative ideation, content strategy, execution, influencer relations/management, and team management for a global client base in consumer technology, enterprise technology, and hospitality. Led social media strategies for major brands across various platforms, developed global social architecture, and managed digital programs and social partnerships. Led and developed teams of social strategists, content creators, paid media specialists, and influencer specialists.

• Digital Strategist · Consultant09-01-2018 – 10-01-2023

  Focused on digital strategy with an emphasis on content and social strategy. Leveraged insights from data/analytics to inform strategies that align with company and audience needs. Led social and content strategy for a venture capital firm and a leading e-signature and document management company.

• VP, Digital & Content Strategy, Digital Issues & Crisis · Ketchum11-01-2018 – 04-01-2021

  Led digital strategy for a major food/agriculture client, including website management, content strategy, SEO and SEM, and social media. Supported the issues & crisis team in planning and real-time management.

• Vice President, Integrated Services · Method Communications02-01-2017 – 09-01-2018

  Led Method’s Integrated Services, defining the growth of social, content, research, design, and digital offerings. Developed and launched Method’s social media practice and formalized the approach to research and analytics.

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