Shashwat Kumar

About

A motivated & results-oriented marketeer with specialist expertise in organic growth, paid marketing, social media management, and content marketing. Experience in developing effective marketing strategies and drive growth, especially for SaaS products and E-Commerce.

Experience

• Marketing Manager · Snaphunt02-01-2021

  Growth Hacking: Using all marketing channels, overall B2B traffic increased by over 600% for our top landing pages and new client signups increased by 1100% in span of 16 months directly contributing to revenue. SEO/Organic Traffic: Using an effective White-hat SEO campaign and guest posting campaign along with a highly authoritative backlinking campaign to boost SERP results for targeted keywords. 74 to 1170 in Top-3 search results along with capturing new organic keywords for more leads and traffic. Content and Social Media Marketing: Managed a team of 2 content writers, 1 social media executive and a graphic designer to develop a viable monthly content flow strategy for our blog and content partners as well for brand awareness and customer acquisition front. Published over 50 SEO-optimized articles myself for the resources page and used Viral Marketing strategy to increase Social media handles (Linkedin/Facebook/Twitter) engagement. Email Marketing: Ran and administered Hubspot workflows for content partnership and lead generated by SalesQL to book demo product meetings and CRM/Nurture/Newsletter campaigns. Paid Marketing

• Content and SEO Strategist · Export Portal03-01-2020 – 02-01-2021

  Lead the entire Content Piece: Managed a team of 12 content writers along with Developed and executed content strategies to increase organic traffic and engagement on Export Portal, resulting in a 35% increase in monthly site visits and a 25% increase in user engagement. Content Marketing: Developed and managed content marketing campaigns, including blog posts, social media posts, and whitepapers, resulting in increased brand awareness and thought leadership in the industry. Other Marketing Channels: Collaborated with cross-functional teams to develop and execute email marketing campaigns using HubSpot and WebEngage, resulting in a 25% increase in email open rates and a 20% increase in click-through rates. Marketing Analytics: Analyzed website traffic and user behavior using Google Analytics and other analytics tools to identify trends and opportunities for improvement, resulting in improved user experience and increased site engagement

• Ass. Digital Marketing Manager · K12 Techno Services03-01-2019 – 08-01-2019

  Google Adwords: Handled Google Ads for GEMS International Schools (Client) marketing campaigns. Developed landing page using Unbounce and ran Google Adwords campaign with a monthly budget of $5000. Keyword and Competitor analysis using Semrush and Ahrefs. Received a Pre-Placement offer for my performance in Paid Advertisement after completion of MBA but joining was postponed indefinitely as offline education was affected drastically by Covid-19.

Education

• IIM BodhgayaMBA, Marketing
• IET DAVVB.E., Electronics

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