Shay Bocks

About

From early-stage startups to the United Nations, I’ve led brand strategy for ambitious change-makers, helping them define who they are, what they stand for, and where they’re headed — with the kind of clarity that moves people. As a certified Enneagram practitioner, I bring a rare blend of psychographic insight and creative strategy to every project. You show up as yourself — I’ll find the lightning we can bottle. Whether you're scaling, evolving, or getting unstuck, we’ll shape a brand that feels aligned from the inside out.

Experience

• Brand and UI Designer · Focus Lab2025-03-01 –
• Brand Strategist + Certified Enneagram Practitioner · Shay Bocks2008-04-01 –
• Rule of Law and Human Rights · UNDP2023-02-01 – 2024-08-01
• Conflict Prevention, Peace Building and Responsive Institutions · UNDP2024-02-01 – 2024-07-01
• Crisis Academy · UNDP2020-10-01 – 2023-02-01

  Led end-to-end brand strategy and learning design for UNDP Crisis Bureau's Crisis Academy initiative. Developed a comprehensive, gamified digital platform that engaged 5,700 users from 179 countries. Created cohesive visual identity, implemented gamification strategies, and designed user-friendly interfaces across six learning communities. The project resulted in increased engagement, with 2.3 million tokens earned and 1,021 crisis experts participating in the live launch event, setting a new standard for interactive learning in international development and crisis response.

• Ymedia Youth Facilitator · Educational Fund to Stop Gun Violence2001-09-01 – 2005-06-01

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