Shayna Gonsalves

About

With a diverse educational background from Pace University and Berklee College of Music, I have cultivated a unique blend of skills in English literature and violin performance. My professional journey spans various roles, including a current position as a self-employed consultant specializing in copy, marketing, and creative strategies. I excel in developing brand voices, producing engaging content, and managing social media. Previously, I served as a Freelance Consultant at thirteen lune, enhancing brand presence and optimizing eCommerce operations. At 11 Honoré, I was instrumental in driving 60% of company sales as a Senior Client Services Manager and eCommerce Specialist, focusing on consumer engagement and loyalty programs. My experience also includes managing client relations at Designer Revival, a high-end consignment boutique. My career reflects a commitment to innovative marketing strategies and personalized client experiences.

Experience

• Consultant | Copy, Marketing, Creative · Self-employed01-01-2022

  Develop and streamline brand voicing across all platforms, pages, and SKUs through taking a 360 degree approach to the concept of voice and its continuity brand-wide. Concept and produce engaging editorial, social, marketing, and SEO blog content. Produce long and short-form copy, including taglines, headlines, CTAs, SL/SSL, etc. Develop recurring concepts and series for email campaigns. Build out and maintain social and marketing calendars and develop email and SMS cadences. A/B testing. Social media management including scheduling posts, leveraging assets, creating graphics, engagement, and social copy. Spearhead unique programs that utilize cohort segmentation to increase repeat rate and AOV, boost SMS, email capture, and sales. Collection development and merchandising for static eComm and thematic marketing purposes.

• Freelance Consultant · thirteen lune09-01-2022 – 02-01-2024

  As a Freelance Consultant, likely contributed to developing marketing strategies, enhancing brand presence, and optimizing eCommerce operations.

• Senior Client Services Manager + eCommerce Specialist · 11 Honoré10-01-2021 – 09-01-2022

  Ownership of consumer-facing brand voice across all communications. Create and merchandise capsule edits and maintain active presence of permanent collection across our owned digital platforms. Conceptualize marketing campaigns and marketing calendar strategy. Create specific actions to drive spend, retention, and loyalty through efforts such as list segmentation, developing loyalty points program, and live shopping events. VIP Client Strategy - relationship management through providing individualized collections (event dressing, travel, wardrobe revamps, etc.), communication via email / text / phone, allowing for opportunities to both pre-sell and up-sell. Results include acting as integral part of the two-person team responsible for 60% of total company sales, supporting marketing and communication initiatives for launches, new collections, and personalized services, resulting in a 20% increase in email retention equalling $600k revenue per year.

• Client Manager · 11 Honoré11-01-2018 – 10-01-2021

  11 Honoré is a new concept and shopping site that focuses on style, not size, luxury, not limits. Now, for the first time ever, designer clothing from the runway can be purchased, worn and enjoyed by more women.

• Head of Consignor Relations · Designer Revival09-01-2016 – 10-01-2018

  Designer Revival is a high-end consignment boutique that specializes in selling new and pre-owned designer, vintage & contemporary clothing and accessories.

Education

• Pace UniversityBachelor of Science (BS), English Language and Literature/Letters
• Berklee College of MusicBachelor of Arts (B.A.), Violin Performance

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