Shele Worley

About

With a Bachelor's Degree in Design and Visual Communications from the University of North Texas, I have built a robust career in creative direction and marketing. I founded Online Retail Branding in 2016, where I manage an independent online retail business, focusing on innovative product development and omnichannel marketing strategies. My previous roles include Associate Creative Director at Brown & Partners Advertising Agency, where I led award-winning campaigns for Zales, and Senior Art Director positions at Wisteria and Pier 1. At Pier 1, I achieved a 30% growth in the bath and body department through strategic redesigns. My experience spans art direction, team leadership, and project management, with a strong emphasis on aligning creative projects with business objectives. I also took a leave of absence to provide full-time care for a family member, demonstrating adaptability and commitment.

Experience

• Founder | Marketing Creative Services · Online Retail Branding12-01-2016

  Founding and managing an independent online retail business, from concept to execution. Conducting ongoing market research to identify innovative product concepts for development. Demonstrating exceptional art direction skills in designing and developing diverse materials, including omnichannel strategy for marketing. Developing visually appealing design layouts, incorporating color theory, logos, icons, fonts, and ensuring high production quality. Successfully managing all aspects of projects from ideation to execution, ensuring seamless coordination and alignment with business goals. Operating and maintaining independent online retail businesses, showcasing ongoing business acumen and adaptability.

• Leave of Absence · Caregiver06-01-2014 – 05-01-2016

  Provided full-time care and support to a recently widowed parent, ensuring their physical and emotional well-being throughout their period of transition. Assisted with the relocation process, handling all logistics and coordinating various tasks to ensure a smooth and efficient move.

• Associate Creative Director · Brown & Partners Advertising Agency | Zales Account10-01-2013 – 06-01-2014

  Attained Gold Winner status in the Zales Valentines Catalog, receiving 2 awards in the Catalog and Overall Design categories in 2014. Spearheaded research, conceptualization, pre-planning, art direction, and design for Zales Diamond Store, with a focus on seasonal catalogs, digital campaigns, and in-store graphics. Supervised a team of senior art directors and freelance artists, providing oversight and guidance to ensure the delivery of high-quality work. Directed photography teams, managed stylist planning, location selection, and talent selection for precise final digital and print layouts. Maintained an extensive knowledge of current jewelry and fashion trends, contributing to the strategic revamp of work processes to align with agency objectives. Oversaw teams of writers, artists, designers, and project managers, guaranteeing the successful completion of creative projects within specified deadlines and driving a 25% increase in sales through a highly successful Valentine's Day campaign.

• Senior Art Director | Design Manager · Wisteria04-01-2010 – 11-01-2013

  Researched, conceived, and designed a wide range of monthly materials, such as catalogs, digital look-books, online marketing ads, magazine ads, and in-store collateral, targeted towards editors and customers. Managed and supervised a team of In-House designers and freelance artists, ensuring the delivery of high-quality creative work. Strategically planned and designed various promotional materials for seasonal monthly catalogs, online look-books, marketing, social media, in-store promotions, magazine ads, and in-store signage. Oversaw project management, including conducting pre-production meetings and delivering presentations to upper-level management, merchandising, buyers, stylists, set builders, and the photography team. Provided original ideas and inspiration throughout the creative process, directing the photography team, stylists, location selection, talent selection, and set construction to ensure accurate final digital and print layouts. Fostered a highly communicative and collaborative team culture on visual product projects, proactively anticipating design issues and developing effective solutions. Prepared design layouts for offset, web, for digital and printing campaigns.

• Senior Art Director · Pier 111-01-2007 – 04-01-2010

  Conducted extensive research, leading to the development of innovative branding campaigns and the creation of compelling mood boards and concepts. Demonstrated exceptional communication skills during client presentations, effectively conveying ideas and strategies. Showcased a discerning eye for design, adeptly selecting color palettes and crafting typography treatments for visually appealing projects. Produced meticulous high-quality mock-ups, emphasizing a dedication to delivering exceptional results. Conceptualized, pre-planned, and designed a diverse array of marketing materials, including book mailers, newspaper inserts, magazine ads, and online collateral. Directed a proficient photography team, stylists, and professionals, ensuring precision and consistency in final layouts while effectively managing the team for outstanding results. Achieved a 30% growth in the bath and body department through the successful implementation of a redesign and innovative concept.

Education

• University of North TexasBachelor’s Degree, Design and Visual Communications, General

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