Valerie Cabrera

About

Working within 3-4 years of digital marketing, I’ve had experience with social media coordination, written copy-writing, ability to analyze social media analytics, conceptualizing and creating social media content (including Instagram Reels, Canva designs, and presentations), and had experience exploring through Squarespace and social media scheduling apps such as Sprout Social, SocialBee, and Sked Social. With past projects, I’ve had the experience to develop customer personas as well as conceptualize marketing concepts through presentations made through Canva. I understand the concepts behind the classic marketing Sales Funnel, customer segmentation, and how your brand can offer quality content through a solidified branded identity.

Experience

• Marketing Assistant · Round1 Arcade02-01-2023 – 07-01-2023

  - Quickly moved to coordinating social media posts content calendar from March to July working alongside designers to deliver deliverables - Helped organize website building through SquareSpace, while arranging article copies within website and Marketing website pop-ups - Arranging website engagement analytics through Squarespaces’ analytics page - Conceptualized, recorded, edited and created video utilizing applications such as Canva - Created a pitch deck/presentation slide show

• Marketing Assistant · Alchemy Vision09-01-2022 – 04-01-2023

  Social Media strategy development, engagement, and reporting for e-learning platform Assisted in the preparation and execution of social media campaigns centered around online training for eye-care teams Produced written content for company websites, newsletters, press releases, blog posts, and other digital marketing. Conceptualized and worked alongside CEO and designer to create graphics/marketing content to be posted on Instagram, Facebook, Twitter, and Linkedin.

• Marketing Assistant · CyberCoders07-01-2022 – 12-01-2022

  - Researched and selected media outlets for advertising and promotion - Pro-actively participated in weekly team meetings and contributed to brainstorming and idea generation - Designed weekly B2B E-mails for recruiters on company events and updates - Formulated and executed company's TikTok media plan

• Warehouse Lead · Sway Warehouse04-01-2024 – 07-01-2024

  Managed a group of 5 warehous eassociates under the supervision of general manager, was heavily involved in all warehouse processes Helped train onboarding employees on the warehouse associate duties, the lines of trucking, and the flow of operations Communicated with several lines of trucking to get pallets loaded and sealed for transportation Served as an alternative driver support aid during PM shift to aid delivery drivers alongside customer/driver support Crafted an automated template through Gmail that documented each night’s outbound CA/TX freight Served as an occasional aid for consolidations after warehouse PM duties

Education

• California State University FullertonBachelor’s Degree, Business Administration, Marketing
• California State University FullertonBachelor’s Degree, Finance

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