Shevya Awasthi

About

With a robust educational background in Immunology from the University of California, Berkeley, and a Masters of Public Health in Biostatistics from New York University, I have cultivated a diverse career across multiple industries. As a founding member and GTM Lead at Hindsight, I shape go-to-market strategies and lead acquisition efforts. My role as Project Director at Signature Theatre Company involves leveraging data to enhance public health messaging. I co-founded Desi Standard Time, an event series spotlighting South Asian artists, achieving significant digital marketing success. As a Content Creator & Social Media Manager at Shevya, I grew social media followings exponentially, driving millions of engagements. My research experience at NYU involved analyzing the COVID-19 pandemic's impact on health officials, refining my data analysis and communication skills. My career reflects a blend of strategic marketing, data-driven insights, and creative content development.

Experience

• Content Creator & Social Media Manager · Shevya01-01-2020

  Increased Instagram followers by 600%, growing my audience to over 55,000, and built a TikTok account from the ground up to 135,000+ followers through curated content and consistent trend analysis. Leveraged market insights to craft innovative social campaigns, resulting in 4.8 million likes on TikTok alone, over 1 million streams on Spotify, and numerous viral videos. Utilize trend analysis and A/B testing to optimize content performance, driving a 92% increase in accounts reached across platforms within in the past 2 months.

• Co-Founder · Desi Standard Time09-01-2023

  Launched a first-of-its-kind event series focused on uplifting South Asian independent artists, securing venue and vendor partnerships, resulting in 3 sold-out events with over 300 attendees per show and generating $45,000 in total revenue. Lead B2B/B2C digital marketing campaigns across Instagram and TikTok, generating 180,000+ views and boosting lead conversion by 300% over the past 3 events. Manage content calendars, developed SEO-optimized copy, and ensure flawless publishing across multiple social profiles.

• GTM Lead · Hindsight (YC W23)12-01-2024

  Hindsight helps teams collect objective, unbiased insights from their deal teams and buyers when opportunities move to closed-won, closed-lost, or churned. This allows teams to learn from each deal that comes through the pipeline and measurably improve win rates. Founding member of Hindsight, responsible for shaping the end-to-end go-to-market strategy for product launches and feature rollouts. Design and execute multi-channel marketing campaigns across digital, social, email, and partnerships. Lead acquisition efforts through performance marketing, SEO, and content strategy optimization.

• Project Director · Signature Theatre Company03-01-2024 – 12-01-2024

  Spearhead the creation and distribution of a qualitative survey to evaluate the effectiveness of entertainment brand’s public health messaging on consumer engagement and comprehension. Lead email marketing strategies to boost reach, enhance lead generation, and increase participation in the surveys. Leverage both qualitative and quantitative data to develop a more impactful, data-driven marketing strategy.

• Research Analyst · New York University06-01-2023 – 08-01-2024

  Analyzed extensive quantitative and qualitative datasets on the backlash faced by health officials during the COVID-19 pandemic in the United States. Organized and transcribed interviews with state health officials and assist in developing case studies that detail the backlash experienced across different U.S. states. Honed my ability to distill complex data into actionable insights and communicate findings effectively.

Education

• University of California, BerkeleyImmunology
• New York UniversityMasters of Public Health, Biostatistics
• Westview High SchoolHigh School Diploma

Similar talent on Pangea

Kassandra J.Creative Producer & Digital Media StrategistYork, UKOOliveti V.Marketing Innovator | SEO & Data-Driven Growth | Content Writing | Always Evolving in Digital Storytelling & Communication StrategyManpreet K.Strategic Marketing Leader | Product Development SpecialistSacramento, CAEmily L. M.Strategic Marketing Specialist | Campaign Execution | Brand Positioning & Digital GrowthSayville, NY