Shileen Cruz

About

Shileen Cruz is a results-driven communications professional with 9+ years of experience crafting impactful brand stories. With a proven track record of working with large-scale brands across B2C and B2B sectors, Shileen has developed expertise in industries such as food and beverage, consumer tech, CPG, spirits, and beauty. As an agile PR generalist, she excels at adapting to different industries and creating compelling campaigns driven by data, consumer trends, and cultural moments. At BODEN Agency, Shileen led purpose-driven, Hispanic-led campaigns for PepsiCo that resonated with the evolving cultural landscape. She played a key role in PR plan and media strategy development, client and external stakeholder relations, and cross-functional team management to deliver successful work. Before BODEN, Shileen held multiple roles at Zeno Group, where she spearheaded awareness and trial-driving initiatives for prominent consumer brands, including Coca-Cola nutrition brands (Gold Peak and Simply Beverages), ALDI, Motorola, Lenovo, Deva Curl, and Maison Mumm Champagne. An internet culture enthusiast, Shileen possesses a deep understanding of today’s media and cultural landscape.

Experience

• Senior Manager · BODEN Agency2023-10-01 – 2025-03-01

  Past clients include: PepsiCo Hispanic Business Unit, Rockstar Energy, Marias Gamesa

• Senior Account Supervisor · Zeno Group2022-01-01 – 2023-06-01

  Past clients include: Coca Cola Nutrition (Simply Beverages, Gold Peak), ALDI, Motorola

• Account Supervisor · Zeno Group2021-01-01 – 2022-01-01

  Past clients include: Motorola, Lenovo, Bernzomatic

• Senior Account Executive · Zeno Group2018-10-01 – 2020-12-01

  Past clients include: Motorola, Lenovo (Lenovo Smart Display, Lenovo Legion), Bernzomatic, DevaCurl

• Account Executive · Zeno Group2017-10-01 – 2018-09-01
• Assistant Account Executive · Zeno Group2016-04-01 – 2017-09-01
• Consumer Marketing Intern · Zeno Group2015-09-01 – 2016-04-01
• Student Assistant · Office of Undergraduate Admissions Operations2013-06-01 – 2015-05-01

  - Manage confidential information of prospective students in an organized fashion. - Update and assist students on their applications. - Register students for campus-wide events via Lotus Notes software. - Answer phone calls pertaining to the Marist College admission process.

• Social Media Intern · INROADS2014-10-01 – 2014-12-01

  - Virtually attended weekly group meetings with the Regional Director of the New York/New Jersey Regional Office to identify and track the progress of key goals for the Giving Tuesday campaign. - Created a monthly and weekly content calendar for the INROADS New York/New Jersey Region Twitter account. - Increased the daily activity of the INROADS Twitter account resulting in a 20% increase of Twitter followers.

• INROADS Communications Intern · United Technologies Research Center2014-06-01 – 2014-08-01

  - Create and manage a plan for rebranding the company store to embody the Be Curious℠ campaign. - Generate employee engagement for feedback through employee surveys and display of sample products. - Build an in-depth recommendation of company store consisting of vendor, product, website layout information evaluation.

Education

• Marist UniversityBachelor of Arts, Communications/Public Relations and Spanish
• University of Havana

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