Shivana Narod

Shivana Narod

Experienced Marketing Professional Specializing in Customer Loyalty and Engagement

8 yrs experience · Washington, DC · <10 hrs/week

About

Experienced in marketing, social media management, and content creation across various industries including airlines, hospitality, and ecommerce. Proven ability to enhance customer engagement and loyalty through strategic content planning and execution.

Skills

Design StrategyManagementOrganizationSocial MediaSocial Media ManagementTikTokTikTok Management

Experience

  • Co-Brand Sales · United Airlines2022-07-01 – 2024-06-01

    Trained and mentored frontline employees across the organization in the loyalty program resulting in a 60% YOY growth in new accounts in IAD. Cultivated strong relations with airport leadership. Enhanced collaboration and drove operational success. Organized and facilitated large scale loyalty and promotional events attracting over 400 participants to further foster engagement.

  • Media Marketing Manager · Diamond M Print Productions2021-06-01 – 2024-06-01

    Crafted engaging social media campaigns to promote new podcast and audiobook releases, increasing audience growth and brand visibility. Led a full website redesign focused on improving user experience and boosting organic traffic through strategic SEO optimization.

  • Marketing Strategist · Orange Hill Restaurant2022-04-01 – 2022-07-01

    Developed and implemented a targeted text-based marketing campaign and customer loyalty program designed to drive repeat business by offering tailored discounts and strategic incentives.

  • Assistant Public Relations Vice President · Gamma Phi Beta International Sorority2021-08-01 – 2021-12-01

    Planned events and oversaw event planning, managed social media, designed shirts, and handled various related activities.

  • Social Media Coordinator · Lets Get Stemulated2021-04-01 – 2021-05-01

    Generated social media ideas, managed social media and website to attract new customers.

  • Zipline Tour Guide · Canyon Zipline and Adventure Park2019-02-01 – 2019-08-01

    Ensured customer safety and entertainment during 2-3 hour zipline tours.

  • Ecommerce Specialist · Hello Doggie2018-09-01 – 2018-12-01

    Developed marketing programs, managed website, social media, product photography, editing, and descriptions.

  • Ecommerce Specialist · TeaCups, Puppies and Boutique2018-09-01 – 2018-12-01

    Generated marketing ideas, managed website, social media, photography, editing, and product descriptions.

  • Business Development Intern · QMed2017-09-01 – 2017-12-01

    Created social media content, managed social media accounts, shot product photography, and updated product descriptions.

  • Office and Photography Assistant · SUZANNE DELAWAR, LLC2015-12-01 – 2017-08-01

    Managed camera equipment, provided social media management, photography, videography, and general office duties at a photography and cinematography firm.

Education

  • University of Central FloridaBachelor's degree, Public Relations, Advertising, and Applied Communication
  • Broward CollegeAssociate of Arts - AA, Communication and Media Studies

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