Harini Sridharan

About

With a Master's in Computer Science from Arizona State University and a Bachelor's from the University of Madras, this accomplished professional has a robust educational background complemented by specialized training in Design Thinking from Stanford d.school. As the Founder of Craft PMM, they provide expert product marketing consulting services, helping tech businesses develop go-to-market strategies and compelling product positioning. Their career includes a sabbatical for personal growth and reflection, and significant roles such as Head of Product Marketing and Analyst Relations at Betterworks, where they built the product marketing function and won multiple technology awards. At Intapp, they served as Director and Principal Product Marketing Manager, driving strategic initiatives, M&A programs, IPO messaging, and the transition to SaaS solutions. Their experience is marked by a strong focus on growth, innovation, and market impact.

Experience

• Founder · Craft PMM08-01-2024

  Providing product marketing consulting services to help software and technology businesses develop and execute go-to-market strategies, craft compelling product positioning, activate new messaging across channels, and deliver high-impact sales and marketing assets that drive growth and customer engagement.

• Personal goal pursuit · Career Break01-01-2024 – 07-01-2024

  Sabbatical focused on rest, reflection and joy. Spent time on health, traveled, learned new things, advised a few companies, and enjoyed quality time with family.

• Head of Product Marketing and Analyst Relations · Betterworks02-01-2022 – 12-01-2023

  - Built and grew the product marketing function. - Built out several product marketing functions from the ground up including analyst relations, product launch process, and competitive campaigns. - Wrote the Betterworks manifesto and positioning statement. - Won 4 prestigious technology awards for Betterworks for excellence in product functionality and market impact. Strategically positioned Betterworks as innovative and industry-leading, and wrote the award submissions. - Defined competitive campaigns and created the supporting competitive intelligence assets. Ran Betterworks' Win/Loss program - win/loss interviews, quarterly summaries.

• Director, Product Marketing · Intapp09-01-2021 – 02-01-2022

  Director of Product Marketing, likely contributing to strategic marketing initiatives, product positioning, and go-to-market strategies.

• Principal Product Marketing Manager · Intapp02-01-2018 – 09-01-2021

  Highlights: - M&A: Developed and drove the cross-organizational GTM programs for Intapp's acquisition announcement and integration of Repstor. - IPO: Developed platform, integration, AI, and cloud messaging and narratives that were used in our S-1 filing and in the IPO investor and analyst roadshow. - Move to Pure SaaS Selling: Made possible Intapp's move to only sell cloud solutions by leading compelling cloud positioning, field enablement to sell cloud, and driving the message in our markets. - Product Launch: Designed the product launch processes and programs that scaled the entire business. - Lead critical strategic product marketing initiatives.

Education

• Arizona State UniversityMasters, Computer Science
• University of MadrasBachelors, Computer Science
• Coursera, Venture Lab
• Stanford d.schoolDesign Thinking

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