Shweta Ahooja, MBA

About

Dynamic, strategic minded Product Marketing leader well versed in sales and product led growth strategies. Proven track record of success with leading multiple record-breaking product launches across industry types, resulting in sales growth. A results-driven leader, effective at building the function ground up, implementing processes and frameworks along with building relationships across all levels of organization internally and externally with ability to influence without authority. Specialties include go-to-market strategy, sales enablement, new product launches, developing high performing teams, leading cross functional teams, product positioning, and competitive/market intelligence.

Experience

• Product Marketing · Cox Automotive Inc.2023-04-01 – 2024-09-01
• Product Marketing Lead (SaaS) · Snagajob2022-08-01 – 2022-12-01

  Product Marketing leader responsible for driving marketplace (Worker & Employer) engagement, retention and LTV. Assembled, led and collaborated with cross functional teams in order to support the full customer journey (acquisition to retention), identify product opportunities, drive and represent consumer insight, execute product launches and adoption via go to market and sales enablement efforts.

• Product Marketing Lead (SaaS) · Design Pickle2020-11-01 – 2022-06-01

  Responsible for go to market strategy for all product launches, positioning and messaging, and sales enablement. Leader of cross functional collaboration and education, pricing and packaging and ongoing product engagement, expansion, and adoption leading to retention and increased lifetime value of customers.

• Product Marketing Lead(E-comm) · Edible Arrangements2019-04-01 – 2020-03-01

  Strategic, disciplined, & process-driven leader responsible for setting and executing product innovation strategy for the retail and e-commerce channels of business, spanning the full product lifecycle. Led consumer research and pricing strategy for Brand resulting in positive sales growth. A high performing team member responsible for working directly with C-suite executives on business objectives using a consumer lens. Supply Chain and Finance liaison responsible for accurate forecasts and distribution plans considering operational efficiency and Franchisee satisfaction at the forefront.

• Director, Product Marketing & Growth Initiatives · FOCUS Brands - Cinnabon2012-12-01 – 2019-03-01

  Led product marketing function targeted towards business owners, consumers and brand partners with a focus on go-to-market strategy, product positioning, messaging, pricing, packaging and evangelism across all internal and external stakeholders. Responsible for innovation & menu optimization from test to launch, pricing & sales analytics along with consumer research strategy in order to drive insight-based decision-making with goal of ‘selling’ to Franchisees and brand partners, resulting in consumer purchases, driving financial business objectives. Driver of new product and concept development including exploration in non-traditional venues & full consumer experience.

• Marketing Intern · Focus Brands - Cinnabon2012-03-01 – 2012-05-01

  Collaborated with social media agency for Facebook fan strategy and worked with Public Relations Manager on key PR initiatives and marketing messaging for internal publication.

• Consumer Marketing Intern · Cartoon Network2011-09-01 – 2011-12-01

  Created and executed Facebook social media strategy to increase targeted fan base along with overall brand awareness for series.

• Marketing Intern · Siemens2011-04-01 – 2011-08-01

  Migrated web content to new Content Management System along with developed marketing messaging for digital and print advertising.

• Sr. Communications/Benefits Specialist · Northside Hospital2006-07-01 – 2011-04-01

  Project Manager responsible for benefit department's communications' calendar development and execution, development of internal marketing material, and vendor management.

Education

• Georgia State University - J. Mack Robinson College of BusinessMBA, Marketing
• Northwestern UniversityBA, Spanish

Similar talent on Pangea

Hannah W.Strategic Product Marketing Leader | SaaS, eComm & Ad Tech | GTM, Positioning, PricingDenver, COJJamie G.Product, Lifecycle & Customer Marketing Expert in B2B SaaSMallika C.Global Product Marketing | B2B SaaS | Healthcare | Leading by ExampleAustin, TXSofian A.Principal Product Marketing Manager | B2B SaaS Growth Marketing (8+ Years)Austin, TX