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Jamie Gottlieb

Product, Lifecycle & Customer Marketing Expert in B2B SaaS

13 yrs experience · <10 hrs/week

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About

I've spent 13 years in B2B SaaS working across product marketing, customer marketing, and lifecycle strategy. I believe companies are so focused on acquiring new customers that they lose sight of the ones they already have. In a market flooded with content and messaging that all sounds the same, your customers are the only real differentiator. AI can fake a lot of things, but it can never fake a customer's actual experience with your product. Today I work with B2B SaaS founders and marketing leaders across positioning and messaging, product launches, and customer marketing programs, among other things.

Experience

  • Fractional Product + Lifecycle Marketing Lead · JGott Marketing (LLC)2025-09-01 –

    I work with B2B SaaS teams on customer-first product marketing and lifecycle strategy.

  • Lead, Product Marketing · Brex2024-03-01 – 2025-08-01
  • Director of Product and Lifecycle Marketing · Teampay2023-06-01 – 2024-03-01
  • Product Marketing Manager (Customer and Lifecycle) · Teampay2022-05-01 – 2023-06-01
  • Growth Marketing Manager (Product & Lifecycle Focus) · OPENLANE US2020-11-01 – 2022-05-01
  • Senior Marketing Manager (Lifecycle and Product) · Truss Holdings, Inc.2020-03-01 – 2020-09-01
  • Senior Lifecycle Marketing Specialist · Truss Holdings, Inc.2019-10-01 – 2020-03-01
  • Lifecycle Marketing Specialist · Truss Holdings, Inc.2018-09-01 – 2019-10-01
  • Marketing Associate · mHUB Chicago2017-08-01 – 2018-09-01
  • Assistant to the CEO (Marketing, Public Relations, Administration) · Bookstr2016-11-01 – 2017-03-01

Education

  • Washington University in St. LouisB.A., Latin American Studies, Spanish, Drama
  • Pontificia Universidad Católica de ChileLatin American Studies, Spanish

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